Featured articles
Bernie Would Be President Today If He Had Endorsed Economic Democracy Over Democratic Socialism
By Rick Osbourne · 3 years ago
Words matter. And in the vocabulary of many Americans the word Socialism is a dirty word. In that light, when a politician runs for the Presidency of the United States and describes himself as a ...
Insights on Where to Buy and Sell Bitcoin Instantly
By Jacob Thompson · 3 years ago
Bitcoin (BTC) is a popular cryptocurrency with a current market cap of $811 billion. Its value is currently $60,922. From these facts, any aspiring crypto investor will most likely choose BTC over the other cryptos. ...
What is a Level 2 Electrician & Why You May Need One
By Jennifer Lee · 3 years ago
Our dependence on electricity has provided us with both benefits and liabilities. Our whole households are mostly run by electricity. We have devices and appliances that make our lives easier and guess what, they’re also ...
How To Setup High Converting PPC Ads
By Aman Rachid · 3 years ago
For those who are familiar with how PPC ads work, you will know that they are generally designed as a result of a campaign being launched using bid prices and key phrases. This means that ...
A Society in Transition
By June Stepansky · 3 years ago
We all are aware that change in our personal lives is difficult, constant, and inevitable. We notice it when we look in the mirror or see our children grow. What is not so noticeable, however, ...
Common Mistakes Plastic Surgeons Make
By Catherine Maley, Mba · 3 years ago
The simplest of things become those that are overlooked the most frequently yet affect your bottom line more than you realize, so this blog post will cover 3 common mistakes plastic surgeons make in their ...
Plastic Surgeons and Branding | How to Brand Cosmetic Surgery Practices
By Catherine Maley, Mba · 3 years ago
I am often asked about plastic surgeons and branding, so I wanted to weigh in on the question, “Do I need to “brand” me?
Frankly, there’s no one right answer. There is only the right ...
Convert More Consults with Risk Reversal Strategy
By Catherine Maley, Mba · 3 years ago
The risk reversal strategy is a proven strategy that makes it impossible for patients to say no.
This might sound radical but hear me out before you tune me out.
Make it impossible for patients ...
Prevent Problem Patients [Checklist]
By Catherine Maley, Mba · 3 years ago
“An ounce of prevention is worth a pound of cure.” prevent problem patients.
I discovered Ben Franklin coined this timeless phrase back in 1736 to remind Philadelphia citizens to remain vigilant about fire awareness and ...
Plastic Surgeon PR | So, You Want To Be Famous?
By Catherine Maley, Mba · 3 years ago
Do you ever wonder how or why you saw your colleague on The Doctors or in Vogue Magazine? He seems to be everywhere, touting himself as the expert. Really? How does he do that? How ...
Plastic Surgery Marketing | Know Your Numbers
By Catherine Maley, Mba · 3 years ago
Know Your Numbers
Here’s an interesting 2021 plastic surgery marketing trend that affects you…
“There will be no more silver bullets everyone will have to optimize for marginal gains.”
In the past, you could pick ...
How To Match Jewelry With Your Make-Up
By Jennifer Barkati · 3 years ago
We use both make-up and jewelry to accent our outfits and express ourselves. They provide us with the ultimate finishing touches to our look, that we need to flaunt our creativity and personality. They help ...
The Loudest Bands In History: 10 Ear-Splitting Acts Who’ll Batter Your Brain With Sound
By Alex Belsey · 3 years ago
For decades, musicians have turned their amplifiers up to 11 in a quest to blow audiences away with their walls of sound.
From old-school heavy metallers to cutting-edge electronica artists, bands across a range of ...
Adapt and Adjust. Talent Retention Strategies in the Times of the Great Resignation
By Juliet Shambi · 3 years ago
The phenomenon of people leaving their jobs or switching their positions in the last few months has been referred to as the “Great Resignation.” The pandemic is seen as a great accelerator of what would ...
Top Engagement Ring Trends To Know for 2021
By Jennifer Barkati · 3 years ago
Did you know that according to much statistical data, December is the month when most engagement takes place? Oh and guess what? December is just around the corner. With that, it is imperative that you ...
Customising Your Company Vehicle: Why You Should Choose Wrapping Over Repainting
By Alex Belsey · 3 years ago
We’ve all seen those company cars and vans, with custom logos, artwork, and advertising. Having your details written on a vehicle, alongside an eye-catching design, is a fantastic marketing strategy that quite literally takes your ...
5 Simple Tips For Smooth Driving In Winter
By Alex Belsey · 3 years ago
Winter can be one of the most challenging seasons for driving. Weather extremes might include heavy snow, freezing fog, reduced visibility, slippery conditions on the road, and more. But it is also a time when ...
How to prepare for relocation after home purchase
By Kyle Jones · 3 years ago
Buying a new home is probably one of the most satisfying accomplishments that anyone can encounter throughout life’s journey, whether it is your first of third home, the excitement that is felt when buying a ...
Thinking About Adding a Laser to Your Practice? Renting Versus Owning
By Catherine Maley, Mba · 3 years ago
By Wm. Philip Werschler, MD; Kari Larson, MBA and
Catherine Maley, MBA
Author, “Your Aesthetic Practice”
www.catherinemaley.com
Ms. Maley is President and Senior Marketing Strategist, Cosmetic Image Marketing, San Francisco, California. Dr. Werschler is Assistant ...
How to Design a Killer Plastic Surgery Ad that Gets a Response
By Catherine Maley, Mba · 3 years ago
As a plastic surgeon, if you don’t know how to design a killer plastic surgery ad that gets a response, you end up feeling like you’re throwing your money away on cosmetic surgery advertising that ...