Sports betting is increasingly becoming an emerging online business. Billions of $$$ are wagered on every match day. Live telecast of matches further intensify the excitement.

Bookmakers' statistics revealed that soccer betting is the most popular among sports betting. Soccer is the most watched, most played and the highest grossing sport on the planet.

WHY SOCCER IS THE KING OF ALL SPORTS

Soccer is the King of all sports because it is a simple game so easily understood.

It is No. 1 because it is a sport that can stir up so much passion.

Each game is loaded with suspense... fantastic or reckless finishes, players pushing their human bodies to the limit or playing like zombies. This cocktail of emotions can be experienced in every match - the sickening feeling in the stomach, the anger, the joy, the elation. Its pure entertainment, and it makes the adrenaline flows faster and more intense.

At its best soccer is considered magic, that is why names like Maradona and Pele resonate across the world.

Soccer carries the largest fan base in the world of sports. More and more games are being televised live which means more games are offered for live betting than in any other sports niche.

The Internet and live telecasting of soccer matches have made soccer live betting immensely popular. (*Live betting is also known as in-running betting, in-play betting, in-game betting and running ball).

There is a wide variety of live bets available for punting such as Asian Handicap betting, full time score, half time score, full time over/under, half time over/under, number of corners full time, number of corners half time, etc.

THE ODDS TELL A STORY

Many savvy punters now recognize the main difference between live bets and normal bets. Before the introduction of live betting, punters used past data and analysis to determine their bets. But with live bets, punters can now know how the match unfolds as the odds tell a story. The movement of the odds is an indication of the performance of the teams playing at that time.

Bookmakers adjust the odds by minutes or even seconds according to the level of play of the teams. So the odds movements tell the "scenario" from the bookmakers' point of view which cannot be far off.

From the odds changes, the punter must be able to identify the odds indicators on the exact time to bet, and also the time to exit the bet, that is, to cut loss when necessary to limit the financial damage.

The ability to 'decode the odds and read the game' is the recipe for live betting success.

PROFITABLE LIVE BETS ON EVERY MATCH DAY

In every match, there are numerous punting opportunities. There are profitable live bets to be made in the first 20 minutes of play, during the course of the game, and the last 10 minutes of the match. You do not need complex technical analysis to find them and profit from them. The key lies in the ability to identify them and profit from these opportunities.

In card games, if you want to win, you have to win the game. But the beauty of soccer live betting is you can still WIN if you have betted on the losing team.

In live betting, the odds indicators are profit opportunities. But the punter must know how to spot them to take profitable actions. It's all about timing.

HAVE A SLICE OF THE LUCRATIVE SOCCER LIVE BETTING PIE

Soccer live betting is absolutely insane right now! There's never been a better time for punters to get in on the live betting bandwagon and have a slice of the lucrative soccer live betting pie.

Think about how many games are being played on every match day during the soccer season. That's plenty of games begging for your action.

If you have never engaged in soccer live betting experience, you really don't know what you have been missing.