B2B telemarketing is one of the few ways in which businesses have managed to market to each other effectively. Businesses do not operate in a vacuum. They need all manner of support services, goods and supplies to help them run efficiently and without a hitch. Businesses that provide such services and parts are called suppliers and they are the companies most interested in using telemarketing services to reach their potential business clients. Not only can b2b telemarketing result in sales lead generation, but it can also help businesses better determine what their clients want by having the agents engage the customers in conversation.

Telemarketing services began with the cold call to individuals by salespeople looking to move their product. The technique worked so well that eventually it was decided to use telemarketing to target businesses. Unlike shelling to an individual, when it comes to cold calling a company there is a bit of legwork and research that must be done in order for the call to be effective and not a complete waste of time. Before hiring a B2B telemarketing services provider to having their agents start making business calls on your company’s behalf, you should get a hold of a complete and accurate call list. Not only does your call list have to have the company names and numbers that you want to target, but is should also have the names of the decision makers – because they are the people to whom you want your agents to talk. There is no point in having an agent call a company to speak with a receptionist or an assistant. You want the agents heading your sales lead generation effort to speak with the people who have the authority to make a decision. By doing your research and ensuring that you have the right names to reach, you can then proceed with your B2B telemarketing campaign.

Remember that not all telemarketing services providers are able to supply the same kind of service. When launching a B2B telemarketing campaign, you want to hire a telemarketing services supplier that has experience with such cold calling. Experienced B2B telemarketing agents will know how to deftly handle the receptionist and the assistants in order to speak directly to the decision makers. By cutting through the red tape, your campaign will be much more successful than if your agents simply called up and asked to speak to "someone in purchasing." Once the agent has the decision maker on the phone, they can set up a meeting between you and the potential client so that you can go in and close the deal.

B2B telemarketing is one of the most effective ways of getting sales lead generation, of setting appointments and of doing client satisfaction follow-up surveys. As long as the telemarketing services provider you hire has experienced B2B agents working for them and takes the time to understand the goal of your telemarketing campaign, there is no reason that your marketing push should not be a success.