An article marketing software is an important tool in article marketing. As we already know, articles can generate traffic for your website. After writing and submitting an article, you tend to babysit it if it already gains traffic or not.

There are 3 steps in an article marketing campaign: (1) writing the articles, (2) submitting them and (3) getting traffic directed towards your pages.

Some article marketing software applications submit one article to hundreds of article directories, and this is very efficient in giving you wider exposure and more backlinks. Other programs can generate a unique version of an article you input. With this tool, you do not have control of the content of the article, and you might end up revising the article manually.

Article marketing software can automatically submit articles to directories. However, article directories might interpret you as a spammer for sending out articles simultaneously. Your account can be cancelled for this.

An article marketing software tool can do some tasks to substitute the workload of the writer. Here are some of the things this program can do:

Spin article content. It is obvious that you have to write the articles to begin with. This can be time-consuming especially for those who do not like to write or have less experience. The article spinning software can turn 1 article into 50 unique versions. So, the author needs to write only 1 article. Articles of different versions can be submitted to the top directories and there is no need to worry about unique content filters.

Submit your articles. Submission of articles is another time-consuming process, but this tool is a way of maximizing your article marketing campaigns. The more directories you submit to, the better chances to gain wider exposure and possibly higher rankings that can turn into sales. This article marketing software is a tool that can do just that – submit the articles for you.

Traffic generation. Where to send the visitors after viewing your articles is traffic generation. This is the last step in article marketing. Some writers use a business model, plan, blog or simple website to do this. However, some want to make leads. That is when autoresponders are useful.

Autoresponders are configured to provide visitors a more informative website viewing experience. They are usually installed in the landing page. These applications are sometimes expensive but the returns are quite good.