There are a lot of salespeople in the United States. Unfortunately, most of them never gain very much success. Although most are very persistent, there needs to be more to it than that. Here are the Top Three common mistakes that can be eliminated to boost sales and earnings:

1. Having a "Winning" personality: Sales is considered to be one of the toughest jobs because it requires hard work and determination from a salesperson. You need to understand the needs of your customers and make sure your product or service can fill those needs. Show concern for your customers needs and show them how your product will benefit them and solve their problems.

2. Make your own luck: Don't sit around and wait for leads to come to you. Top salespeople go out and find their leads! This is one mistake salespeople typically make; they believe that finding customers or prospects is just a matter of luck. That is a big NO NO. But before finding any leads, make sure you identify the demographic that you want to sell to. That way, you won't waste time trying to sell to leads that aren't in the market for your products or services.

3. Fancy Marketing materials can overcome objections: Too many salespeople believe that PowerPoint presentations, ads, and banners can greatly affect the decision of a client. It's true that these materials can influence a customer's purchasing decisions, but it will not be the factor that makes or breaks a sale. Being able to create a need for your products and services, and your skills of overcoming objections are still the factors that will close that sale.

Here is a list of DO's from successful marketers:

• Not only must you have the ability to articulate what your business does, but you need to understand how your business can help your customers.

• Be confident and eliminate doubts. You can't get your prospects to buy your products and services if they can sense your uncertainties.

• You can give a dual positive suggestion. Here are some examples of dual positive suggestions:

"Do you prefer the black M3 or the silver one?" and "Will you be paying cash or would you like to see our financing options?"