7 Reasons to Blog
- Author Krista Neher
- Published October 22, 2010
- Word count 667
A few years ago blogging was extremely popular. It has declined in popularity
recently despite the fact that it remains a popular social media tool.
Blogs provide a number of business benefits, however, many blogs don't get
results because they are not created strategically or written correctly for
the web. In working with businesses on their blogs there are a number of
simple strategies and tactics that mean the difference between success and
Blogs are definitely worth the investment as they can provide immense value
Position yourself as a thought leader. A blog is a powerful way to position
yourself and your brand as a thought leader in your industry. By sharing
your thoughts and views or unique knowledge you can be perceived as an expert
in your area. Most businesses are great at something and sharing your
knowledge is a great way to showcase this. Showing your expertise through a
blog builds trust in you and your business.
Search Engine Traffic. Probably one of the best reasons to start a blog is
for search engine traffic. Search engines are like blogs because they have a
lot of content that is updated frequently. This means that when people search
for words related to your product or your blog posts, you are more likely to
show up at the top of the results. This means more traffic for your website
and ultimately more sales!
To share news. Most small businesses don't have a fancy PR firm or a press
page. That doesn't mean they don't have news! A blog is a great way to
share news about your business in an honest, own and personable way.
Get customer feedback. Blogs can generate two-way conversations between a
company and their customers. Leverage your blog to ask for customer
feedback. You can get feedback on current items or have your customers help
you build new products or services. When I worked at a startup we used our
blog to generate discussions around what our new products should be. Our
blog gave us an opportunity to share what we are working on and give our
customers an opportunity to tell us what they thought. Our blog comments
also helped us to develop our policies, as we got considerable customer
feedback and suggestions from our readers.
Connect with customers on content. Whatever your business line there are
subject areas related to your product that your audience is passionate about.
Zappos, a company that sells shoes and clothes online runs a fashion blog.
They know that frequent shoppers on their site are interested in fashion
trends. So, their blog provides information and updates on fashion. Are
there subjects that are related to your business that your customers are
passionate about? A blog is a great way to make a connection based around
that shared interest.
Show you are human. A blog can show the human side of your business.
Remember, people do business with people they know, like and trust. By
posting personal content they feel like they know you. It builds a personal
connection. For example, people "connect" with me over being Canadian,
or drinking insanely too much coffee. They like you because the blogs show
the nice and personable side of you. You share their interests, say nice
things, comment and respond. They trust you because you say smart things
about your product or subject area which builds trust over time. The human
element also builds trust.
Provide context about your business. Prior to making a purchase most people
do some research online. If it is a big purchase they want to know if you
are legitimate, provide a good product and know your stuff. Often, the
corporate website is canned and shiny, but doesn't provide real,
transparent and authentic seeming information. The blog can do this. A blog
can show the real side of the company and build the trust that ultimately
leads to purchases. It provides more context about you as a business and
Krista Neher (http://www.bootcampdigital.com) has spent the last 10 years
helping business owners grow sales and get results with social media
marketing. Krista is an internationally recognized speaker and author on
social media and recently published a FREE Special Report titled, "The 6
Myths You've Been Led to Believe About Social Media Marketing" which is
available for no charge at her website: http://www.bootcampdigital.comArticle source: https://articlebiz.com
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