So you've purchased and downloaded several resale rights products, and you're eager to market them. But do you really know the rights you've purchased? And do you know what you can and cannot do with these products? And are the rights you've purchased the same for all ten products in the package that you've downloaded?

The answer is probably, if not definitely, not. All Resell Rights are not created equally.

Resell Rights vary from one individual product to the next -- different rights, terms, and conditions. In actuality, if you acquire or download a package that contains more than one product, the rights may not be the same for all of them. And some products zipped into a resell rights package may not be for resale at all but are limited to personal use only.

If you purchase a resale package which contains more than one product, the package will typically contain a resell license agreement for every one. Do not take anything for granted! Read every word of the resale license before you promote the product, and make a copy of that license in a safe place for future reference.

Some product licenses allow you to set your own price or even give the product away for free. Others might specify that you cannot give it away and you cannot market the product for less than the original author's minimum price. In the case of physical products, such as CDs or DVDs, you might or might not be permitted to duplicate the product when you promote it.

Read your license in detail. Are you given master resale rights, simple resale rights, private label rights, or giveaway rights? Maybe all you have are rights for your own personal use.

There are usually other conditions for reselling a product as well, other than the price at which you may resell it. Case in point, most product authors have strict anti-spam policies, which means that the product cannot be advertised by any method that may violate federal spam laws.

When it comes to your overall internet marketing plan, what am I really trying to say? It means you must read each and every resale rights, license carefully and understand what you can and cannot do with your downloaded products. If you are ever unsure regarding your resell rights, get in touch with the creator of the product before trying to promote it. You do not want to violate any terms or conditions, as incorrect use can and will be considered a violation of copyright laws, which is a federal offense. Make sure that you aren't just asking another reseller - getin touch with the author of the product directly.

Make sure that you don't misplace your licenses. Print them out and keep them in a safe place. You should also back up electronic copies of your resale rights licenses on a disk. Include any email exchanges with the product author as well in your backup files together with the emails that you send.