The purpose of Google keyword research is to be at the top of the results for a particular keyword. The type of keyword you are in competition to win will need to be relevant. The keyword phrase, if it is being searched for by thousands of people, is a worthy keyword phrase to target. In other words, the keyword phrase is popular among the people utilizing the search engines. Unless your keyword phrase is a niche phrase, what you are looking for is a popular keyword phrase. Niche phrases, because they are not searched for by people generally, will have fewer searches while those products that are more general, such as telephones, for example, will have more seraches.

Of course, when you perform Google keyword research you are looking for keywords that are closely tied to the content of your website. For example, everyone is expecting to be scammed. What you will find on the internet a lot are searches that have the name of something that someone is interested in with the word "scam" after it. For anyone who wants to promote a business opportunity or a product, the word "scam" cannot be anywhere near your writing about the subject because you need to keep your reviews of a positive nature. ; you will need to present the product in a good light when you are marketing on the internet.

The way to avoid words that are not part of your Google keyword research when you search in the Google keyword tool is to leave them out of your search. To do this all you have to do is type the negative sign (-) with the word typed after it and your results will be free of that word. It will look like this: -scam. It will be necessary to have the plural version of the word that you want to eliminate because it will be included in the results if you do not do this. The most appropriate keywords that are of a positive nature will only be found in your results.

Google keyword research is not enough to beat your competition; you also have to know what put them on the first page. Your website is going to need a lot of pages to be able to compete; the more pages the better. You cannot hope to beat a website that has 100 pages if your website only has two or three. If you cannot compete with number of pages for a particular keyword all you will have to do is find another keyword that will have less competitive websites on the first page.

Now we can look for where the keyword exists on the competitors' websites for further Google keyword research. It matters if the keyword is in the title. If so, then Google gives the site higher ratings. The keyword phrase can also be in the URL, another thing that Google likes. You can follow these guidelines for your website and then you will have a better chance of competing with others that have made these contributions to their websites.