How to Sell Online: Follow the Right Process
- Author Cesia Mazari
- Published November 1, 2010
- Word count 673
How to sell online comes from the understanding how online businesses work. Learn here how to do it right the first time!
The reality of the 21st. century points to an Age where Information is the new Currency. Remember how in the retail businesses, it used to be all about LOCATION-LOCATION-LOCATION. Good location means good business. Today it is all about, INFORMATION-INFORMATION-INFORMATION.
As a result of living in the Information Era, the way things work are of course different. There is a new way to do Business Online successfully.
So, how do online businesses work? How to sell Online?
When people surf the net, they are looking for information and for solutions to their problems. They are not looking for you or your business offering in particular.
What you could do then is provide the information and solutions they are looking for, as simple as that. Well, to tell you the truth, it is not that simple, but it is certainly doable.
This means you not only need a nice website. What you need to do more than anything is provide great useful information to your potential customer that helps her with her needs and wants. Always keep your customer’s best interest in mind and heart.
Before you start, you need to know you will be competing against about 33 million websites. Of course, not all sites related to your business or theme. Still, it is very crowded. So, how are you going to stand out from that crowd? It all starts with:
As I said before, provide the content or information people are looking for in an ethical and honest way. Everyone knows something about something. For sure, with your job or life experience, especial knowledge, interests, or hobbies, you could provide the kind of quality information or solutions people need and want.
Match the information you have about what people need and want then share it for their benefit. Then, they will start coming and coming to your site…and this is what we call Targeted Traffic.
Once you start providing quality in-demand-information, lots of people will start visiting your site. This is what we call Free Traffic Building because it is done in an organic natural way. With your great content you are naturally attracting visitors to your site. No need to spend a dime on advertising.
By the way, to be successful online you need lots and lots of traffic. This is where your quality information will make you stand out from the crowd.
A lot of people and businesses have put up nice websites but they do not know how to generate traffic, so they have no business. This means they do not know how to sell online.
Next, you need to start building trust-based relationships with your potential customers. This means you need to gain trust and credibility from your visitors through your communications and the way you contribute to their goals.
Trust and credibility are Key elements for every good long-term business or personal relationship. When you develop trust and credibility you will gain customers.
This pre-selling part of the process is a very critical one. Many fail at this stage mainly because of 2 reasons: 1) They don’t honestly know or understand the concept, or 2) They want to take a short cut to get rich quick.
To help you successfully nail this part of the process, take this FREE "Net Writing Masters Course". This FREE E-Course teaches you how to effectively sell online. Click on the image and start reading!! Remember to come back here as there is still one more part of the process you need to know about.
Once you have started to build relationships and gained people’s trust and credibility with your honest useful information, your visitors will be more open to hear your recommendations.
You can now start making recommendations about which product or service best serves your customer’s interests. Now, and only now, you are ready to convert that targeted traffic into dollars. This is how to sell online.
I am Cesia, and everyone calls me "C", so you can too. In Guatemalan there is very little employment, so getting a "good" job was my main goal. I can show you how you can easily adapt my basic steps to your own situation, and with confidence you can start your own business today.
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