An Email list is very important to all business; online or offline, many niche based sites can use opt in email lists to boosts their profits tremendously if they know how to use it well.

Email list provide a very convenient way of intimating your website visitors who are your prospective customers about new developments and updates in your site and about your business which is beneficial to them, and since they have solicited for the mails, they are not offended about you sending it to them, rather they look forward eagerly to receiving it.

People love to read promotional materials on things, products, and services that they need in their lives, when you send these, in form of catalogs, and newsletters, you can easily bring before them what you want to sell to them in a very cheap and highly effective way.

You need to understand here that getting people to sign up for your newsletter is not automatic, not all your site visitors will sign up, and not all those that sign up will eventually read your newsletter, but you can start from a point and continue to build on that by building trust through what you are sending to the people.

Many people even find promotional articles very annoying because they have seen lots of them and they have come to believe that all of them are the same as they have come to relieve them of their money. You can convince them by sending only highly informative articles which directly address their needs.

Your opt in list, if done well can earn you money continuously. The points below are guides to using only opt in list to make money over the internet.

Many companies want not only website owners but also newsletter owners to place adverts on their newsletters, especially when thy find out you have large subscribers who are receiving your publications. You can negotiate with them and reach agreement with about two or three different companies, and you continue to make your money.

Sell other people's products by placing the affiliate links of the product page on your newsletter. Make sure the products or services have to do with providing solution for markets in your niche, and collect commissions for sales, clicks or leads.

Sell e-book to your subscribers by packaging all your articles together as a book or getting relevant ones with resell rights. Let them download directly or lead them to the download page on your site.

Be wary of the way you sell to your email list because if not done well it can backfire and make them to opt out as quickly as possible.