There are many ways to drive targeted traffic to your website, both paid and free, but when you're talking about getting fast results, nothing beats Google AdWords. Google bought Adwords about 2003, and they've put a ton of money for development and refinement into it so it's quite a performance platform. If you want to learn and then become an Adwords PPC master, well you can do that - but you have to pay your dues to get there. If you jump right in with both feet without preparation, then you'll walk out with a bloody and bruised bank account. We hope you'll agree that it's better to learn mistakes from others, first, rather than first-hand; and that's the case with Adwords mistakes. Today, we're happy to help you avoid three types of Adwords mistakes, and that's three less to make in the PPC arena.

Poor keyword selection that will cause you to bid on too broad keywords is a particular nasty and costly mistake. Soime keywords are more valuable than others when it comes to conversion crunch time, and that means you have to choose wisely. You will pay out the wazoo for too broad search terms will be your main problem, and furthermore the quality of your traffic will be low and untargeted. If you're new or inexperience with PPC, then you must choose keyword phrases that get enough daily traffic but are not overly competitive. For example, let's say you're selling an ebook on "dog training tips". Ok, the supreme mistake is to bid on "dog" because you would receive so many impressions that your CTR would be near zero and your CPC would sky rocket - total failure. The best approach is using long tail keyword phrases that have 3 or 4 words in them, plus you need to do basic keyword research. Another effect of very broad phrases is your costs per click (CPC) will become astronomical. The smartest thing for you to do is find a reliable ebook to study that is dedicated to Adwords PPC. You will also need to pay special attention to where you are sending people who click on your ads. Every on down the line must be relevant, and that is the number one concern with Google. There are still people, presumably, that drop the ball a bit in this department. Ignoring this will confuse your visitor and they'll end up leaving your site, which is the last thing you want after paying for the click.

Do be careful with the keywords you ultimately select for your adgroups and campaigns. You can make a mistake and actually cause your ad to be displayed to the wrong target market - doh! You can use Google's own keyword tool to go deeper into keywords to find targeted ones, so that you get better conversions.

Don't fall for the trick of getting blinded by high numbers of traffic per month - only, because that's not always the best way to go. Many times a keyword will look as if it's related to your product, but ends up attracting a completely different type of traffic.

In summary, it is most important that you keep working on correcting your mistakes and avoiding them in the future if you want to become a successful adwords advertiser.