Advertisers are no longer hesitant in allotting more funds for mobile marketing. Why? The simple reason is that the world is going mobile in every way. From mobile applications that help in shopping within a few clicks to paying bills – smartphones are everywhere. That is why mobile trends are experiencing a somewhat unexpected surge in 2011 and will continue to do so.

So what can we hope for in 2011? Moxie Interactive, Millennial Media, 1020 Placecast and the Mobile Marketing Association have predicted that applications, rich-media ads, and augmented reality will be riding high this year. Let us examine the factors that will rule the roost in 2011:

• Geo-fencing – It is a virtual fence around a certain area that can be used to transmit messages to a user when they enter or exit an area. Marketers will develop personalized messages that will be aimed at a specific target audience.

• Augmented Reality – It provides a "more real" view of the world. This is done by a combined technology of merging a physical world with computer generated imagery. The range of such technology is unlimited – you can use virtual signposts to direct you to a certain place. Advertisers will be able to make it big if they can utilize it properly.

• Mobile Web – Millennial Media has quoted that 100 million "unique users" will be accessing the Internet via their phones. Back in 2009, Nielsen had released a report that quoted a growth percentage of 2% per month.

• Websites and applications – Marketers will invest heavily in mobile websites and mobile apps. These will be major revenue generators and the common platforms are likely to be Apple, RIM, and Android.

• Mobile triple play – The trio of location, immediacy, and relevancy will dominate. Consumers are likely to increase their rate of browsing, so page views will increase significantly. Content will become even more specific and location-based.

• Privacy – Rest assured that mobile ad networks will work according to set standards and guidelines and will uphold them.

• Search – This has always played a key role in the mobile sector so 2011 will be no different. Localization and more businesses related to mobile search is what you can expect. In-store traffic will be higher due to search.

Thus you can see how mobile marketing is bound to change the entire scenario. Advertisers will focus on marketing via mobile web big time and cash in on ads that will be content-based.