House of Flavours core business is to provide its' customers with the flavours they need, whether they be normal "run of the mill" food flavourings like lemon, lime, strawberry or more exotic ones like "Gojiberry" or "earth worm". As you would expect, Flavour is an extremely important component of food quality and plays a major role in shaping choice that makes the selection of your suppliers especially important.

It is said that the creation and developing of flavours has always been something of an art and House of Flavours, with our unique understanding of the marketplace together with our systematic and structured approach to flavour creation, provides the very best service whether your requires are for natural, nature identical, suitable for Organic or indeed artificial flavourings.

So, what exactly are they, and why are they used?

Food flavourings are used to give flavour to foodstuffs that have no inherent "flavour" of their own, like flavoured water or sugar and gum based confectionary for example.

They’re used to boost or enhance the naturally occurring flavour of a foodstuff when that flavour is weak or delicate, or when the natural flavour of a food is lost or changed during processing.

They’re used to mask unwelcome "off" flavours coming from ingredients in a foodstuff, or formed during processing.

Food flavourings take many physical forms, each one offering their own advantages in specific applications. Water soluble liquid flavours, Oil soluble liquid flavours, Emulsions, spray dried powder flavours, fat encapsulated powder flavours, dry blends, liquids plated onto powders.

They can also be formulated to conform to differing legislative requirements :

· Natural extracts/ 100% FTNF, 90%+ FTNF, Natural, Nature Identical, Artificial.

Typically flavours consist of natural extracts and essential oils and natural or nature identical aroma chemicals on a solvent or carrier system.

· Dosages for flavourings vary dependant on type of flavouring and its application, but typically fall in the range 0.05 to 0.50%

· Flavourings are cost effective, micro-biologically safe, easy to handle and offer many advantages over more "conventional" ingredients.

If you’re unsure how flavourings can benefit your business, or would like some advice on the most appropriate flavouring for your application, contact HoF, for all your flavouring needs.