Redefining Yourself With an Online Brand
Business → Marketing & Advertising
- Author Tj Philpott
- Published June 21, 2011
- Word count 825
Developing an online brand can be much like assuming a new identity, which in many ways is exactly the case. It is not so much who you or your business 'was' but what you want them to 'be' and it is solely up to you to firmly establish your new identity through the brand building process. The coolest part is you can actually select your brand identity, who or what it is you want to be in the eyes of others , and then systematically go about reinforcing it. Care however needs to be taken when choosing this new image since it has to be something you can consistently 'live' up to in both words and deeds! On the other hand if your 'selected' brand identity is a comfortable fit you will find it to be the best online marketing decision you made! Once establish it will make all your promotional efforts that much easier!
Here are 5 steps you will need to take during the brand building process that if done correctly will prove to be the best online marketing decision you made!
Define Your Niche
In so many words here you will want and need to define your target audience or niche since without this focus any additional efforts will be mostly wasted. Much like shooting at a target, unless you take aim first, you can pretty much expect miserable results! After determining the market and audience that will be the focus of your brand building efforts you move on to the next step!
Determine Your Angle
Now you determine how it is that you want to be perceived by your target audience or within your chosen niche. What is it about you or your business that makes you unique or better defines who you are or what it is you represent! Is it your attitude, reliability, helpfulness or the quality of the products or services you offer? Select your most predominant 'trait or feature' allowing this selection to give you direction in determining the brand identity most suitable for your purposes!
Refine Your Image
Now you want to give the brand identity you feel best represents the uniqueness of you or your business an 'identifiable' face or image. This is something that when people see it they will come to associate it with you and it will reflect the 'uniqueness' for which you want to become known! The use of a logo, a picture or even a symbol is helpful provided it serves to reinforce your image! To choose something that goes counter to what you represent would only make the brand building process more difficult and less effective. One other note is to always be mindful that the impression you give off is a positive one!
Expand Your Exposure
Upon determining the identity that best suits your needs and a visual image of some sort that helps to reinforce your brand identity its time to go public. At every opportunity you will take the right actions or make use of your logo to help reinforce your new image. Making use of social media and networks sites is highly recommended as is distributing content due to the viral capabilities these strategies offer. You want to be sure the internet community is aware of who you are and what you represent!
Maintain Consistency & Visibility
The name of the game when brand building is repetition and consistency and this applies to how you interact with others as well. The content you publish, the sites you build and the actions you take all must be consistent with the new identity you are trying to establish! When everything is said and done what you are actually doing is conditioning people to see or regard you or your business in a certain way. Focus on keeping fresh content flowing to your blog and 'show up' routinely at social sites all the while being mindful of being consistent as to how you represent yourself or your business! You want to 'stay in front' of people since this is how you will reinforce and establish your new identity!
Your online brand allows you to choose the way in which others perceive either you or your business. It also makes it infinitely easier to stand out from the 'masses' but care should be taken when choosing your new brand identity! The brand building process necessary fro establishing your new image requires a repetitive and consistent reinforcement of your selected image. This makes it all the more important to select a brand identity which will be easy for you to live up to since the process will be ongoing. By choosing an image that is a 'comfortable' fit and following the steps reviewed above will makes the entire process easier and more effective. Soon you will come to realize that establishing this new image was probably the best online marketing decision you made as you begin the experience the many benefits it offers!
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about how to establish an online brand and to also receive a free instructional manual that teaches valuable niche research techniques for your online marketing needs simply visit:http://blogbrawn.com/
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment
- Nobody cares about you (or, your brand)
- Unlocking Connection: Temu's Top Relationship Gifts for Every Occasion