If you are thinking about revamping your website or looking for new ways to attract business online, then you may well be thinking about how Web 2.0 can help. There are many ways in which Web 2.0 can support the growth of your business.

As the head of firm specialising in online business marketing and website development,

I have a great deal of experience in this area. Our aim is to help our clients grow their businesses on the online community.

The websites we build for our customers have numerous functionalities that help their businesses run more smoothly, such as online payment facilities, amongst others.

The idea is that we provide websites that give greater flexibility with less fuss. We tailor-make each website to meet the needs and requirements of our customers so that they work well for them and give them everything they need. In this way, we are helping them to not only improve the business they have, but build on it too. Here are some suggestions to get you thinking….

Content Management Systems

Content Management is a system that allows your business to easily manage certain components and areas of your website. Such areas that a Content Management System allow you to control include: page content, page names, images, pictures, news events, frequently asked questions, articles, blog posts, and other website areas of importance. Most quality Content Management Systems are form-based and require no HTML coding experience to manage these elements.

Content Management systems enable you to control the actual content of your website with greater efficiency. This system enables you to update your website as often as you need to without having to hire a professional. In this way, content management tools can save you money. To remain competitive, it is important to keep up with the technology used by other online businesses. As many use Content Management Systems, we envisage that most businesses will have to have this capability in order to compete effectively.

Online Payment Systems

If your business is based on sales, then a process that lets you receive payments through an online invoicing system may be beneficial to you. Payment systems can give you back your precious time so that you can focus on the development of your business. Moreover, an online invoicing system is easier for your customers, and far more convenient. Many businesses, such as our own, use e-invoicing to manage their payments.

Customising your day-to-day processes

It is possible to customise your website to carry out your day-to-day business process automatically. Not only will a dynamic workflow process save you time, but it will save you money too, and potentially make your business operate in much more simplistic way. There are many instances whereby we have been able to create workflow processes that have saved our clients thousands each month and have freed up enough time for them to be able to focus on building up their own consumer base.

Managing Your Customers’ Information

Being able to manage your customers’ accounts and information in a more streamlined way is essential for your business, as you will be able to access their details and contact your customers more easily.

How Social Media Can Benefit you

Social media is a tool for people to communicate and share information – information can include photographs and videos for instance – with other people online. There are too many examples of social media and networking sites to mention, but amongst the most well-known are examples such as facebook, or Wikipedia.

Social media can be very helpful to a business, which is why we offer a service to our clients to develop social networking tools for their businesses. In this way your customers can share information or find information.

The position of your business in search engine results is also immensely important because the lower down your business is in the rankings, the less likely it is to attract business.

To keep your business at the top of the list, there are certain things that you can do, such as manage the content of your website to include certain keywords that a search engine will recognise. The frequency of a given keyword in a body of text is important to how relevant a site will be to a search item. Search Engine Optimisation (SEO) helps to market a site to attract as much attention as possible. Building a great website and keeping the content fresh and relevant are fundamental to the success of an online business.

There are many ways in which you can improve the quality of your site and improve your customers’ experiences of using it. Make your site work for you by automating your daily processes so that you can free up your own time and focus on other aspects of your business.

If you would like to speak to someone about changing your site for the better then please contact us. We provide a great many services that can help your business flourish and streamline your processes to achieve a greater level of efficiency.