Niche marketing has to do with researching or discovering an unexplored or less competitive market. It is not about targeting a large market segment with lots of competing marketers struggling to serve the same market. Promoting a product which has so many marketers will reduce your chances of succeeding with such product, especially when there are other established and more experienced marketers promoting the same product. The best bet for any affiliate marketer is to find a market with a need that is yet to be filled or satisfied and look for a way to satisfy that need. The following paragraphs throws more light on how to take advantage of niche marketing…

• In order to discover a niche market, you may need to devote some time and effort in doing research work; research is very important here. A niche market can also take the form of sub-niches of competitive markets that are still untapped; for instance, instead of targeting a broad market segment with a product on "weight loss," you can decide to target a narrow market segment with a product on "home gym." With this form of marketing, you’re able to make more money by beating out competition.

• Niche marketing is not about promoting a popular product, or attempting to promote what other marketers are promoting, neither is it trying to reach the whole world through the internet; rather, it is about targeting a market with less competition. A lot of inexperienced affiliates adopt a misguided approach to marketing by reasoning that they will make more money by promoting products that pay high commission or products dwelling on how to help people make money online. The truth is that promoting products of this nature successfully may prove difficult, especially if you have not used them yourself, or have no proof or clue as to how they can help people make money. In case you're a novice in a particular area, to prevent your status as a novice from making you uncomfortable while trying to promote products in such areas, niche marketing is the sure way to go.

• Niche marketing is the best way to approach your affiliate program business, and to set out with this form of marketing, you need to start by trying to figure out areas of your life in which you have valuable knowledge which other people are interested in. Many people tend to get stuck at this point by finding it difficult to determine their area of competence or specialization. Perhaps this fuzz can be resolved by trying to think of things which you have been able to do successfully, or things that you have a natural flair or talent for. When deciding on the area you’re skillful on, don’t be quick to dismiss potential valuable knowledge simply because it involves tasks that prove to be simple and routine to you. You should realize that what may appear less complicating for you to do may be the solution to other people’s problem, for which they’re willing to part with their money. For instance, if you have a pet like a dog in your home, it might surprise you to discover that you probably know a great deal about dogs than so many people who are eager to have you share your knowledge about dogs with them.

• After you have been able to determine your area of valuable or specialized knowledge, the next step to take in order to execute niche marketing is to look for an affiliate network where merchants offering your selected product are listed. For instance, if your area of interest is on dog training, then find a merchant that provides dog training affiliate program to sign up with. After this, you can start promoting your product using marketing techniques like content blogs and article marketing. If you decide to use this highly effective marketing strategies, then you need to write informative articles about your chosen niche and include link to your affiliate website in your article’s resource box. In writing informative article, don’t try to expose valuable knowledge but just provide useful tips that will rouse the curiosity of your readers and lure them to follow the link to your affiliate site included in your article.