Are You Undervaluing What You Offer? You May Be Losing Clients and Money
Business → Marketing & Advertising
- Author Deborah Jackson
- Published November 22, 2011
- Word count 428
actually one of the major reasons why most people don't have enough clients. Because they don't see value in what they offer, they don't charge enough, and therefore there is a low perception of value from the prospective client's point of view. They then go somewhere else for the exact same information. Talk about a self-fulfilling prophecy!
Some entrepreneurs even go so far as discounting their services, or offering a sliding scale, because of their lack of confidence and low perception of value in what they offer. In my book, discounting is a BIG no-no. Again, it portrays a devalued product or service and it's NOT Client Attractive.
Look at your business today and ask yourself these questions:
• Did you clients come to YOU for the information you take for granted?
Sometimes, they may even have known some of what you know, but didn't have the discipline, accountability, resources or structure to do it on their own. Many of my clients KNOW how to attract other clients, they're already somewhat successful, but they don't have the discipline or accountability to do it consistently on their own. So we do it together. This is actually my favorite type of scenario, because these clients are very driven and since we're not starting from scratch in the learning process, we move at warp speed.
• Are you super confident in what you offer?
Read your testimonials over and over until your confidence comes back. If you don’t have any testimonials then ask your current happy clients for some.
• Do you see yourself as their problem solver?
Your clients do see you as their problem solver. So charge accordingly and never ever discount your services, better still put them up!
If you're not sure how much to charge or how to position your value in the marketplace, then it's time to take action and invest in a step-by-step marketing system that will feel easy and authentic to you. The Easy Marketing to Get Clients Home Study System™ avoids all the unnecessary stuff and instead gives you the most important things to do to get out there in a big way, set up simple, solid systems, so you consistently fill your pipeline and continually get new clients. It's all step-by-step, and easy to understand. So, you do step one of the system, and when you're done with that, you move on to step two, and so on. So simple and all the tools, scripts, templates, and examples are handed to you on a silver platter. You can get it at easymarketing.com.au.
Deborah Jackson, author of ‘Easy Marketing for Women’, and creator of the ‘How to Get Clients’ home study system which is full of valuable information, templates, scripts and examples on everything all self employed people who are running their own service business needs to know. It’s a building block system with steps, which builds on the past step. It’s all handed to you on a silver platter. Download her FREE CD and connect to her webinar series by going to www.easymarketing.com.au
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