Wella is a professional company that was founded on innovation and had a vision to bring professional hair products to women all over the world. For over a hundred years, Wella has provided men, women and salon professionals an easy and affordable way to express their own unique style. Today Wella color products continue to bring new advances through their many color lines.

The Wella Company is owned by Proctor and Gamble. This is a very established, reputable South African company who supplies products to 4 billion users in over 200 countries in the world. The company was started up to create an impact on the world, so they don't just create products, they add value and principle to peoples lives.

Wella Hair Dye Lines:

Color Charm Permanent Liquid with Liquifuse Technology is Wella's top seller. This hair dye provides beautiful, long-lasting, vibrant hair color that is extremely fade resistant and 100% gray coverage. Not only do you get the best color job possible, but Color Charms' new Liquifuse Technology saturates ever stand of hair with deep conditioning, moisture.

Color Charm Permanent Gel Color provides the same beautiful, long-lasting results as the Permanent Liquid, but is easier to understand, formulate and apply. Extreme economical, each Permanent gel tube has a 1:2 mix ratio meaning it yields enough for one large head of hair or 2 touch-up applications.

Color Charm Demi-Permanent Hair Color can be used as a glaze, toner to enrich, blend or pre-pigment. This no-ammonia formula delivers all of the color and shine without the worry or lift. The economical Wella 1:2 mix ratio means enough for two applications. Perfect for adding new richness or fashion tones to existing haircolor.

Wella Hair Products for Men

Its good to know that over the years, Wella has not forgotten men. They have a range of invigorating shampoos that keep mens hair and scalp healthy. A lot of them are menthol flavored to give you a cooling effect. They also have range of other hair care products for men that reduce hair loss and increase strength and moisture . Wella gel is the ultimate finishing touch for any man who desires to look good.

Depth and Dimension

Many salons though out the world will swear by and will only use Wella professional hair colors. With a wide range of, it is possible to create depth and dimension to your hair in a way that was never possible before. Wella dye awakens your hairs natural beauty, creating a healthy, professional look. The wide range of colors are vibrant, stylish, cover one hundred percent grey and are long lasting, assured not to dull or fade. Wella has perfected the science of hair color and this is no more evident than with the way Wella continues to inspire international trends, creating an image of professionalism, quality and modern stylish excellent for your hair.

Now You Can Express Yourself

Your hair is an expression of yourself. It is one of the first things people notice about you and can add a lot to your image. Though the use of the professional and innovative new products available from Wella, it has become possible to create that wow effect with ones hair. Wella color creates dimension and depth with its range of different colors and your sleek, stylish, healthy hair is sure to turn a few heads. See our full selection of Wella Color