5 Best Cold Calling Tips Ever
- Author Mandy Schumaker
- Published July 22, 2012
- Word count 690
I once asked a training class to describe how they felt when I said the words, "cold calling." I got the typical answers, "scary," "hate it," "don't do it," "necessary evil." But interesting enough there were a couple of entrepreneurs in the room who had a different take on cold calling. Their answers were, "possibilities," "helping others," "opportunity to make things happen."
Cold calling, just like selling, is how you see it and 90% of your success at it is in your mindset. If you believe it's hard, scary, difficult, no fun, and challenging – that's what it's going to be for you. But if you can shift your mindset to see how it can be full of possibilities, reaching out to help others and an opportunity to grow, then that's what it's going to be for you and you will have a lot more success at it.
Cold calling is necessary to grow your business, particularly in the first few years of starting your business. But it certainly doesn't have to be seen as a pressure-ridden nuisance by your you or your prospective clients.
Here are five great tips that can help you become more effective around cold calling:
- Shift your mindset away from "making the sale" towards whether there is a "fit" or not.
Too often when we call prospective clients, even on the first call, we are trying to sell them, even before we've determined whether or not they are an ideal client. If your intention on the call is to get to know the person better and to determine whether or not you can help them, or even want to work with them, you will be far more likely to be successful. You'll know if you want to begin to enter into a deeper relationship with the prospect, or you'll figure out quickly that they are not the client for you.
- Be a helper, not a pitcher
Understand where your prospective client is struggling, what is keeping them up at night, and how can you help solve their problems. Too often, I see people begin the calls talking about all the features their product or service offers, well before they have a good understanding of the potential client's problem!
- Focus on the beginning, not the end
You are probably not going to close the sale on a cold call. It's not totally impossible, but it's not likely. That's okay, so get that out of your mind and stop trying so hard. Be real. Be authentic, and think about slowly building a relationship with the client that could last a lifetime. Creating trust with your prospect should be your initial goal, not making the sale.
- Stop chasing prospects, start solving problems
This is a mindset. You are not chasing people; you are reaching out to people who may have a problem that you can solve. It's like that quote from motivational speaker Bob Proctor, "Sales is not something you do TO someone, it's something you do FOR someone." Don't think of it as "chasing" a prospect. You have a product or service that could change someone's life, end a struggle, help them make more money, save money, or save time. If you aren't reaching out to people and letting them know what you have to offer, they may continue to go without solutions to their problems. You don't want to be responsible for that, do you??
- Connect with your prospects
Make sure you fully understand your prospects problems, so that they feel you get what they need. Think about beginning a long-term relationship with them. Drop the "sales speak" and relate to them in a natural, authentic way that makes a genuine connection. Cold calling is the only way to increase your business. You must let people know about you and your products or services. You have to get them to trust you to help them solve their problems.
If you can learn to incorporate these five strategies into your mindset about cold calling, you will quickly increase your number of solid prospects and start to build the long-term client relationships that will fuel the growth of your business.
Mandy Schumaker, President of Higher Performing People, is a former sales and management executive in the newspaper industry, who has extensive experience in executive coaching, leadership development, sales and marketing, facilitation and team building. Receive the free audio CD: "7 Productivity Secrets of Successful Entrepreneurs" at www.mandyschumaker.com.Article source: http://articlebiz.com
There are no posted comments.
- THE #1 SHINGLE ROOF INSTALLER
- All About Clipping Path
- FIFA 20 De Rossi end of an era card leaks in the game
- Top 10 Low Budget Living Room Interior Decor Ideas
- The Key to Hire an Effective Virtual Assistant
- Curl Joining Process for Galvanizing Lines - Welding Galvanized Steel
- San Diego Chapter 11 Bankruptcy Attorney
- Benefits Of Hiring Shop Cleaning Services
- Affected by the COVID-19: the Global Seamless Steel Pipe Plant Has Reduced its Output to Upgrade
- Why You Should Hire Cleaning Services?
- How Is Regular Traditional Prototyping Different Than Rapid Prototyping?
- Tips to buy a good mobile at low price
- Criteria in Selecting English-to-French Translation Services
- MLM Software migration guidelines
- How to Recycle Old Electronics?
- How do I set up QuickBooks Online Backup?
- The majority of businesses have buildings which need maintenance
- A Lot Of The Services Required For Your Business Can Be Outsourced
- Features Of Using An Audio Translation Service
- Tips to Choosing a Manuscript Typing Service Provider
- Things to Consider When Choosing Rush Transcription Services
- 4 Tips When Choosing a Document Translation Service
- Bus Chartering Services in Singapore
- What is image clipping path and Clipping Path Services?
- Mastering Clipping Path is the decisive game changer for photo editors
- Upgrade your home with HWisel’s independent EV charging system - HWisel
- How Does Medical Coding Work? What Does a Medical Coder Do?
- Unique Strategies Today’s Top Medical Organizations Use to Maximize Revenue
- Educational Translation – Tricks Of The Trade
- Energy-Efficient Commercial Roofing System