The “Business” of a Cosmetic Practice
Business → Marketing & Advertising
- Author Catherine Maley
- Published June 28, 2021
- Word count 596
The “Business” of a cosmetic practice seems daunting to most plastic surgeons who trained to be surgeons – not business people.
But they want a smooth-running practice they enjoy going to every day. And, a practice with great staff supporting their vision while they focus on giving patients the best results possible.
cosmetic practice fundamentals
But that may feel like that a pipe dream when you’ve tried everything; yet, you continue to encounter:
Staff who don’t “get it”
Leads not being followed up on
Inconsistent revenues
The constant feeling you could be progressing so much more if only…(fill in the blank).
The solution to your frustrations is in the core business principles. That’s the business of a cosmetic practice.
Once you have these down, you experience what you always wanted…a well-run profitable practice you are proud to call your own.
Because you’ll quickly see how leveraging your skills, effort and resources takes your practice to a whole new level and gives you the clarity and peace of mind you’re looking for.
If you don’t yet have that practice you’re proud of, something is off. You’re missing some key component(s) and that’s the business of a cosmetic practice.
To help identify where your practice gaps are, here are the (4) practice fundamentals you must have to turn things around:
- SURROUND YOURSELF WITH A PROFESSIONAL TEAM
cosmetic practice fundamentals
Hire, train and motivate a team of rock stars who respect and support you. The kind of staff:
Who has your back;
Who eagerly and cheerfully sing your praises to prospective patients;
Who takes care of your current patients and treat them like family; AND
Who work together as a team so nothing falls through the cracks.
This greatly reduces high staff turnover, an uncomfortable working environment, tension or, even worse, embezzlement.
- FOLLOW A STRATEGIC COSMETIC PATIENT MARKETING PLAN
cosmetic practice strategies
What is the BEST way to grow your cosmetic practice? Is it SEO? PPC? Consumer Directories? Social Media?
The list is endless and that makes it easy to get overwhelmed so please hear this….
The most successful surgeons I know aren’t opportunists. The most successful surgeons I know are STRATEGIC.
Instead of chasing marketing tactics, they take time out to create a comprehensive and strategic marketing plan using a specific formula.
They implement a marketing machine to keep a steady stream of cosmetic patients coming to them on autopilot.
- SET STANDARDS SO YOU DON’T COMPETE ON PRICE
cosmetic practice patients
Because the cosmetic patient today has so much choice, they are confused as well as skeptical.
They must weigh the pros and cons of price versus value and then choose the BEST CHOICE for them.
So how do you position yourself as the best choice? You build your brand with content that pre-frames you as the best choice.
- SET UP YOUR COSMETIC PRACTICE TO GROW
Grow your cosmetic practice
A successful cosmetic practice is built on key metrics, predictable income as well as processes and systems.
When you know your numbers, you clearly see what you need to address, such as a trouble spot brewing. You’ll never again be blindsided with surprises when you understand the “Business” of a cosmetic practice.
WANT TO TALK?
schedule a strategy call
If you’re looking for a different perspective on how to grow your practice, let’s do a Free 30-minute strategy call.
You are under no obligation to take my advice or buy anything. However, I am very resourceful and I guarantee you’ll get value.
Since Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her website is www.CatherineMaley.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment