No More Silver Bullets: Patient Attraction Plan for Plastic Surgeons

BusinessMarketing & Advertising

  • Author Catherine Maley
  • Published June 28, 2021
  • Word count 252


A lot of cosmetic practices were built off of one marketing channel.

For years, Plastic Surgeons could count on their TV ad or their RealSelf Q&A to be their main pipeline for new patient attraction.

But it dried up due to technological advancements and everyone else jumping on board, making it harder to stand out.

Marketing, in general, is now heading in the direction of being about “marginal gains.”

The same will happen with your own marketing efforts.

There will be a big shift from practices trying to find the “Holy Grail of marketing” to working on slightly improving each area of their marketing and lead funnel that includes lead generation – conversion – follow-up – retention.

The point being, you will now compete on these marginal gains by improving each of the steps in your processes, as well as your customer service.

That’s what you’ll have to shift your mindset to in order to win today and beyond.

To set yourself up to win, I suggest going through every step in your marketing and patient experience process to see where you fall short and lose prospective patients.

Download this PDF graphic to help:

Get together as a team and review each step in the patient experience. Brainstorm how you can make that experience with you better, faster, more efficient, less painful, friendlier and fun.

Want help setting up your own patient attraction & conversion blueprint? Please visit my website for details.

Since Year 2000, Catherine Maley, MBA has been a plastic surgery growth business and marketing consultant, author, speaker, trainer, blogger, and podcaster. Her website is

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