When you think of cold calling how does it make you feel? Do you get a disturbing chill through your veins that make the hair on the back of your neck stand up? If so why do you think that is? Cold calling doesn’t have to be a horrible thought in the back of your mind. It can be a great feeling too. You have been programmed to think that you must sell to be successful.

The secret truth is…you can have relationships and build trust with a cold call prospect and enjoy what you are doing all at the same time! Wouldn’t that be great…to have your cake and eat it too?

Learning to have a new mind-set and developing a strategy will help you get there much easier. It’s like when you first learned to ride a bike. If you didn’t have all the tools to ride it first you may get ahead a smidgen but you couldn’t ride the block! Re-training your brain is the first step in changing your mind-set.

So many of us were taught to sell...sell…sell...That we forgot that we are talking to people! People like you and me…what do you do when someone calls reading from the same tired script regurgitated over and over again?

You probably hang up or try and let them down easy. You instantly put up "the wall" that blocks us from doing what we started out trying to accomplish.

However let me ask you another question…how do you even know that you have what they need or are willing to purchase. How do you know that what you are trying to sell them would even benefit them in anyway if you don’t first ask them?

This is where the first stage of re-programming comes in! Yes you must teach your self that learning if the client is a fit has to be what is on the agenda; or what is on your mind before you make the call!

Then you remember what you try to do after you get them to listen to your old-school script? You try and close the sale! This is a no-no; it will only push the client further from you…being pushy when talking to cold calls is the reason the number of quality sales…and business relationships are so low.

When you take the time to chat with the prospect and open them up with your new mind-set building trust between you and them it can reap great benefits!

Benefits of Building trust:

• Find out what the prospect needs for his or her company or self

• You can find out if the prospect is worth more follow-up or if a fit is good.

• You can develop more contacts sometimes the conversation may go well and they may refer you to others you can help.

These are only a few with a new mind-set and a change of strategy you can gain many more benefits. People appreciate you more when you don’t call them with an agenda and there is no pressure for them to sell.

Taking your time with each call and not rushing yourself will also give you many benefits! So don’t do the same ole’ thing…make a change and make a difference!