Using Traffic exchanges as part of your traffic plan is a no brainer. I myself use them each and every day to promote my businesses. I have found through trial and error that there are a number of excellent Traffic Exchange owners who take pride in their business.

I actually met one of these owners at a seminar in England October 2007. His name is Paul Kinder the owner/operator of Traffic-Splash.com. Over the course of 4 days I found myself in his company discussing the benefits of using a free or low cost advertizing company to sell my business.

I have listed below some of the benefits of using a Free/Low cost Traffic Exchange as part of your traffic plan.

1. They're an inexpensive -often free- method generating targeted traffic to your website/blog.

2. You will start seeing an increase in traffic almost immediately. No waiting weeks or months to see results, as is often the case with other forms of advertizing. This can only be a Win Win situation for your business.

3. They can be a great way to test ad copy for use with other more expensive forms of advertizing such as Pay Per Click campaigns (PPC). This will allow you to make sure your traffic plan is working before you think about paying.

4. You can build a "downline" by referring others, which allows you to more quickly earn credits. Over time your traffic can be almost entirely generated by the efforts of others. Thus allowing you more free time!

5. You will gain exposure to your competitor's products and services. This will give you some good ideas for promoting your website/blog. Enabling you to increase your bottom line!

On returning from the seminar I put into action a new traffic plan including the use of Traffic-Splash which I initially used to test my new splash pages and banners. When I found what worked I then use the information to drive my PPC campaigns.

I continue to use Traffic-Splash plus a number of reliable Exchanges on a daily basis.