Anyone who depends on building a database with online subscribers

knows this is becoming more difficult by the day. Primarily, the

competition for the consumer's attention is fierce. Today's consumer

has become much more demanding and savvy when it comes to buying

products online or signing up for "stuff."

Smart marketers realize the power and profit that comes from a strong

alliance through joint venturing. JV's can be one of the smartest

marketing moves any online marketer can make.

Something that has become very popular in recent months is where one

person or company sweetens the offer of the product they are selling

with lots of bonuses. The bonuses can be their own information

products or those of others who understand the benefits of this type

of campaign. Of course, there is no charge for the bonus products.

There are two primary ways to participate in a JV of this nature. One

is to simply give the PDF file to the person who is selling a

product. The seller gives the PDF directly to the buyer. The

advantage to this is your bonus product gets seen by others. The

disadvantage is you don't get access to the buyer's contact

information.

The other option is to require anyone who buys a product to go to a

link provided by the bonus giver. The link is connected to a page

with a form that the consumer fills out. They must leave their name

and at a minimum, their email address before they can download the

bonus.

When offered the opportunity to partner with other online marketers

I usually jump at the chance. However, I the campaign I am most

likely to join in on is the one where people sign up to get my bonus.

Additionally, I do all I can to make sure the person I partner with

is reputable.

Here are the primary benefits to participating in a joint venture.

• Expanded market reach

• Gain name recognition within that market

• Increase credibility through name association

• Build a database with minimal effort

• Create incredible value for the consumer

If you are looking for ways to increase your database, reach,

credibility and visibility while providing more value to your market,

consider joining forces with other progressive thinking

entrepreneurs. It could be one of the smartest business moves you

make.