Posters are a great medium for marketers, advertisers and sales people alike. They can be huge, colorful and most importantly, they’re hard to ignore. Have you ever walked into a business meeting with a poster sitting in an easel in the front of the room and not looked? Probably not – posters are hard to ignore!

A well-placed poster can draw in thousands of eyes and can get you hundreds of new customers. Custom posters that are placed in strategic locations, like outside a downtown store in the middle of the sidewalk, can be an inexpensive, yet effective way to garner more customers for your business.

By customizing your posters, you can get your clear and persuasive message out to the public for little money. You can add your logo and interesting graphics, which will make your brand look interesting.

Posters are more customizable than postcards, television ads and many other marketing media, so posters are a great choice for any marketing campaign. Here are some tips for creating a poster that will garner attention:

Use more graphics than text

Use many more images than text to get your message across. Posters are meant to be seen from across a room or across a street. They are not meant to be read up-close, so use text sparingly and make the font huge. Remember the old saying "show, don’t tell"? That’s what your posters should do: use graphics to show your message. Use photos that evoke a certain feeling or a certain idea that you don’t need to explain in words.

Keep it organized

An effective poster is one that can be easily read and understood at first glance. This means you must keep it organized in a logical fashion so that people’s eyes go to the main element first, and then the secondary element and so on. Each element should build on the last element noticed. A poster is not a medium to try to play tricks on people – keep the message clear and avoid text that has double-meanings.

Make your poster seem like something it’s not

You can make your poster seem bigger by using vertical lines and images. Or you can make your images look 3-D, like they’re floating in space. Google "3-D effects" and "posters" to get some ideas. You can make 3-D images in Adobe Photoshop among other graphic design software. There are many graphical elements you can use to add depth and interest to your poster. If you employ a graphic designer or a printing company to help come up with the design, they’ll be able to come up with a bunch of creative ideas to add interest to your poster.

Custom posters are an effective and relatively inexpensive way to get your message to the masses. You can even create a poster in your PJs if you want to – there are plenty of online poster printing companies that can help you create the custom poster that will bring in new customers again and again.