Author's articles
Importance of Letterheads
By Robert Johnston · 14 years ago
As a business owner, your company’s letterhead holds the same value as your logo and business name. It consists of your contact information and serves as a physical representation in business transactions with clients, employees ...
Fast Paced Postcard Printing
By Robert Johnston · 14 years ago
Need color postcards quickly for marketing purposes? It is easy to do postcard printing quickly if you know what you are doing. It is all about simplifying the process and using some good and proven ...
Techniques in Booklet Printing
By Robert Johnston · 14 years ago
Booklet printing is widely used all over the world. It is a way of showing the identity of your company. It is a handy document that can be referred to anytime and has a lot ...
How to Print Marketing Postcards if you are Busy
By Robert Johnston · 14 years ago
Are you too busy to print your marketing postcards? Well, I am here to tell you that postcard printing will not necessarily take a lot of your time. There are certain ways to make postcard ...
Three Ways You Can Market Online
By Robert Johnston · 14 years ago
There are three ways you can market online and make waves with your business. Here’s how:
Content is king. And all the royal family put together. Your content is the foundation of your website. Without ...
The Message on the Bottle…The Printed Word
By Robert Johnston · 14 years ago
Print marketing is basically the use of printed materials to further your marketing goals. The printed materials usually come in the form of brochures, postcards and catalog printing. This category also includes folded business cards, ...
Sticker Printing at Home
By Robert Johnston · 14 years ago
Sticker making is already becoming a common hobby for people nowadays. Besides being simple and easy, it is also a creative way of incorporating design anywhere – your home, schools, offices and the like. With ...
Letterhead Printing 101
By Robert Johnston · 14 years ago
Whether you’re a simple family business starting to build a name in your industry or a huge conglomerate cultivating your image, letterheads pretty much give a subtle yet significant marketing influence to your company. It ...
Economical Marketing
By Robert Johnston · 15 years ago
With the cost of advertising on the rise, many companies are looking for more innovative ways to get their message to consumers. Even the cost of brochure printing for many companies has become prohibitive and ...
Awesome Looking Custom Presentation Folders that I Like
By Robert Johnston · 15 years ago
Presentation folder printing is about impact. You want your listeners to expect something great once you distribute your custom presentation folders. They have to feel the theme and energy of your report through those covers ...
Drive Your Sales Through the Roof
By Robert Johnston · 15 years ago
There is one formula that every business should know in order for it to drive its sales right through the roof – more traffic = more sales = more profits. And the very first step ...
Conducting an Audit of Your Marketing Efforts
By Robert Johnston · 15 years ago
It is a dilemma that every small business faces: how to cut marketing costs. When a company reaches the point where they no longer fret about their marketing costs, then they are no longer a ...
How to Market to the Wealthy
By Robert Johnston · 15 years ago
Many marketers want to cut to the chase and just target people that are rich. They only want the people that have the disposable income to spend on their purchases. You can certainly target a ...
Going Back To Basics
By Robert Johnston · 15 years ago
Analogous to the clothes you put on each day upon leaving the house, your business sports apparel which sends a message to all who see it. Businesses are a lot like individuals. Each must possess ...
Environment friendly greeting cards
By Robert Johnston · 15 years ago
Greeting cards get sent around the world in a daily basis. That is why greeting card printing is a big industry. Custom greeting cards are also on the rage these days, and a lot of ...
Standard Business Card Font Sizes
By Robert Johnston · 15 years ago
Your business cards can be wonderfully effective for you if you design them right. If you take the time to design an attractive and unique business card printing, and then follow through by actually handing ...
Why Your Presentation Folder Failed: An Improvement Guide To Presentation Folder Printing
By Robert Johnston · 15 years ago
Did your presentation folders fail? Did you spend all that money for expensive presentation folder printing only to find that people weren't responding to your folders. Did they just look at the fruits of your ...
Recognizing Both Direct and Indirect Competition
By Robert Johnston · 15 years ago
I’ve seen the habit to only look at direct competition when taking a look at the marketplace.
Keeping a good eye on the competition is going to be part of any successful marketing plan, but ...
Poster Design Tips to Attract the Masses
By Robert Johnston · 16 years ago
Posters are a great medium for marketers, advertisers and sales people alike. They can be huge, colorful and most importantly, they’re hard to ignore. Have you ever walked into a business meeting with a poster ...