Information is a valuable commodity. Information allows consumers to make rational decisions and choices. The more information an individual has, the better the choices and decisions she can make. This also applies to bingo players. They need information about what is happening in the world of bingo if they don't want to miss out on the big games or the good promotion. The player can't play in or win the big game if she doesn't know about it.

Internet bingo began with the first online playing site appearing in 1996. Today, there are hundreds of online playing sites and new ones appearing each month. There are more than three hundred sites that call the United Kingdom home where they are subject to the regulation of the British government. The industry becomes more competitive with the addition of each new playing site. This means the online bingo establishments must compete with one another for customers and there are a variety of ways in which this competition can occur. The most obvious form of competition is advertising in the various media. Firms in the United Kingdom can only do this if their licensing jurisdiction is approved by the British government. Adverts must also meet the standards of the government. From an economic point of view, advertising is good if it provides the consumer with information so advertising that falls into this category is a source of information for people. It informs them of the brand name and some of the activities at the playing site and can result in people visiting the site for more information.

Sites offer different combinations of games, activities, bonuses and promotions. The welcome bonus can be worth hundreds of wagering credits. There can be reload bonuses as a part of regular site policy or because of a promotion. There are loyalty programs that have different structures. Sites offer different kinds of promotions with prizes ranging from bonus points to vacations. There are big progressive jackpots or other big games at the different sites.

The player who wants to be in a position to take advantage of a good opportunity needs information about these things. Many sites provide newsletters about events in their own organization. The player who wants to be informed finds and bookmarks a good bingo informational site. Here the player can read site reviews and learn about the offerings at the different online playing sites.