What is an Auto Dialer?
- Author David Harlow
- Published April 28, 2009
- Word count 448
A keyword search for "auto dialer" on Google Search will find over seven hundred thousand sites. Out of the first fifty sites that Google displays, a quick perusal of the page summaries show that at least ninety percent of them are trying to get you to buy their autodialer. What is this hot item and what do you need to know about it?
An auto dialer's job is to allow just one sales agent to make a large volume of calls quickly and efficiently. When making B2C calls (which stands for Business to Customer) an autodialer will save an immense amount of time for any organization. For an auto dialer to work it must be programmed with a list of phone numbers to call, such as your list of leads. As your business generates leads from its own website or purchases new or old leads from any of the lead generation companies out there (a search of "lead generation company" will give you over sixty thousand sites to explore) they can be fed into the autodialer. The same is true for lists of previous and current clients or leads that you are nurturing. The autodialer will then give these numbers for your sales team to call.
When shopping for an autodialer look for a system that will phone the numbers given to your sales agents with just a click of the mouse. Additionally those sales agents should be able to leave a prerecorded voice message, or send a fax or an email with just another click.
Traditionally auto dialers haven't been used as much in B2B calls (which stands for Business to Business). Businesses are much more likely to have a receptionist or a voice recognition message systems an agent has to maneuver through that would defeat a purely automatic auto dialer or gatekeeper. Now "hybrid" auto dialers are available, which allow the auto dialer to take care of the basic tasks of calling, and call resolution, while giving the sales agent the needed control to successfully contact other businesses.
When shopping those seven hundred thousand search results for an automatic dialer search for one who's auto dialer software can provide these benefits; which enables hands free dialing, displays lead information, displays lead notes, displays lead activities, displays daily call statistics, allows leaving a voice message, allows sending email and faxes, and enables quick data entry.
The purpose of auto dialers and the corresponding auto dialer software is to allow you and your sales team to contact thousands of leads each day. An autodialer has the potential to increase the amount of calls your call center makes 'four times' the amount they are doing calling manually.
David Harlow is an SEO consultant for InsideSales.com. As a firm believer that people should know the facts, Harlow’s blog Inside Sales Adventures seeks to inform new comers to the industry about important terminology in insides sales, as well as to give tips on what to look for when shopping for industry software.
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