Online bingo establishments exist in a competitive environment. The industry began when the first site was launched in 1996. Today there are hundreds of online playing sites with every month seeing the launch of new sites, which make the competitive atmosphere more intense for all market participants. The competition results in some good offers for bingo players as the bingo establishments vie for customers. The market place is pretty much buyer's market.

One of the most obvious way to promote business is to advertise. Adverts can be placed in various media, like television, radio, newspapers, posters, etc. This is a good way to promote the brand name and reach a major segment of the population if it is legal for the gambling company to advertise. Some countries have legal restrictions on the advertising activities of gambling entities. In the United Kingdom, the bingo site must be licensed in a jurisdiction that is listed on the government's White List. In addition, the adverts must conform to government standards. If the bingo site can and does advertise, it will drive potential customers to the website.

The website must look appealing and exciting to the potential customer. There must be an inducement to join and this is usually the purpose of the welcome bonuses and as the industry becomes more competitive, many sites increase the amount of welcome bonus. The match deposit bonus may be extended to existing customer. These may be an increase in prize amounts or special games. Sites may run more promotions or offer a contest for a big prizes, like a holiday, to try to draw more customers.

These bonuses, specials and promotions can result in extra wagering credits and some nice prizes for the players. This is one of the benefits of competition for the consumer and the smart bingo player will realize this and want to take advantage of the situation. To do this, the player needs information about the offers at the different online playing sites. A site by site search is inefficient and time consuming. The best way for the player to acquire the information about the offerings at the different sites is to find a good bingo informational site. This will provide information about big games, the various bonuses, free bingo and promotions as well as the latest news in the bingo world. The player will also be able to read bingo reviews and follow the links to the different.