B2C is concept of doing electronic commerce over internet by using website by the millions of business organizations and consumers. The concept matures with simultaneous development in various elements such as hunger of every business organization to sell over internet, hi-tech demands of the consumers, supporting advance technologies for the creation of custom eCommerce websites, etc.

Web development companies over the globe are providing end to end eCommerce solutions at affordable prices as well as doing eCommerce activities over internet is no more critical. Not only big companies small & mid-sized organizations and individual sellers are also doing business over internet and creating large base of customers. Taking for instance of B2C eCommerce development, retail industry has shown great height of success in selling the products directly to consumers. For online store management, professional eCommerce websites used to have many features such as easy selection of products, advance shopping cart, number of payment options for the customers and various options of gateways.

There are various challenges which B2C eCommerce faces, in order to overcome this problem professional web development service providers not only develops a complete B2C website as well as they provide effective functionality in website. Generation of traffic is not enough criteria of success for any B2C eCommerce website but providing advanced features to convert the visitors into customers is real work of B2C website. Conversion of visitors into customers is possible through improving navigation system, easy checkout processes such as one-step-check out and easily password replacing facilities, introducing attractive schemes & offers and sending promotional emails. Leaving only e-mail address is not enough to solve various problems of customers regarding various issues, providing "live chat" options to solve more queries as well as it enhances direct communication with customers. Targeting to specific customers is such a good key to promote B2C eCommerce business and making eCommerce website easy to use is another good technique for the promotion.

At present online web users are experiencing some of the typical B2C platforms which are providing the global users products and services for example Ebay, yahoo stores, Amazon, Buy.com, etc. These are few big hubs where millions of consumers use to buy various kinds of products or they are sharing common interaction point for buying and selling from all over the world, here sellers and buyers enjoy using different business processes for the easy buying and selling.