The Key to any successful website is to generate interest among customers visiting the site and gain money from this, i.e. CONVERSION. If your website has a lot of traffic but no customers this equates to no financial profits. Therefore visitors need to become more involved. By setting up a newsletter or selling a product, a customer now becomes part of the website; the higher the conversion and most importantly the bigger the profits for you.

Transforming your visitors to customers will ensure your website is generating income. Visitors also expect clear, structured pages that are easy to follow so take note and provide to their needs or they will look elsewhere! Your website will pop up in Google and have millions of visitors per day if you are willing to make these changes. Here are 8 more key changes that will make you set for success:

1. KEY AUDIENCE: Know your customer and what action you want visitors to take.
   

2. OFFER OFFERS: Make them appear like bargains as well as presenting them in an easy way. Use unique, catchy, short phrases to advertise offers and put them on the Index page and above other content.
   

3. CLARITY: make all pages clear and the website original and difference from all others. Provide a FAQ page, links different (colour, size, font) and a contact page.
   

4. FULFILL EXPECTATIONS: Make sure landing pages from search engines match visitors expectations. Your website should look good in browsers as well as the domain being unique. Make you website SEO optimized to attract people.
   

5. PROVIDE A SERVICE: Have a full money back guarantee. Visitors will more likely pay online if this option is available. Make sure you always follow up orders and pay back customers if necessary. Have Mega Data on all pages.  Have a straightforward user-friendly navigation.
   

6. FINDABLE: Make yourself contactable and answer queries. Make search engines find your site. Submit your site to online directories like Dmoz and BestoftheWeb. Make sure you have optimized your site for the most relevant keywords.
   

7. EASY: Shopping Carts should be easy to use. Give Free Shipping or Make special offers for your visitors.
   

8. QUALITY CUSTOMER SERVICE: Make sure your service is clear, helpful and efficient. Poor customer service will push customers away to shop and go elsewhere. Last thing I want to do is recommend things but it wouldn’t hurt if you consider outsourcing your customer service support needs to companies like http://live247support.com .