We all know how nerve-wracking it is to buy diamond jewelry. You want to make sure that everything about your purchase is perfect- from the metal to the setting to the diamond to the price. It's no wonder that online diamond jewelry retailers can seem like an insecure and risky choice for consumers. However, it's this kind of fearful thinking that can lead people to buy their diamond jewelry at Brink & Mortar stores where they pay higher prices for merchandise they could have bought for less. It is important to be an educated consumer. Take some time to learn about the significant advantages of buying your diamond jewelry online.

To begin with, online diamond retailers are quick and convenient. They offer you the ability to browse wide selections of jewelry, infinite collections of diamonds, and numerous informational articles according to your schedule and within the comfort of your own home. You don't have to drive to the mall, look for parking, and swim through waves of people only to be faced with a pushy salesman or long lines at the register. You find whatever item strikes your fancy and purchase it at your leisure.

Secondly, online diamond jewelry retailers almost always have a far larger inventory than your typical Brick & Mortar store. This is because they typically have all of their products securely stored in a large warehouse. Brick & Mortar stores just don't have the space to hold such a large inventory in their small store-rooms. And, when you find that what you're looking for isn't in the store, store clerks usually suggest the customer make a special order. Well, if you're going to special order a piece of jewelry that you haven't seen yet, you may as well do that online and get a better price!

This brings me to value. Online diamond jewelry stores almost always offer the customer a better bang for their buck. Why? Online diamond jewelry retailers have fewer over-head costs than Brick & Mortar stores. In addition, they have a far more direct relationship with the consumer. This means that their loose diamonds don't pass through the hands of various buyers and sellers who up the price along the way before they reaching a final retailer. Typically online stores are able to offer their customers diamonds and diamond jewelry at about 50% the price of what you'll find and Brick & Mortar Stores.

Now, the big question is, how do you go about buying diamond jewelry online safely and securely? The first step is making sure you buy from a website that is legitimate and reputable. Read their customer reviews and various policies to ensure that the online retailer is genuine. If you feel insecure, contact their customer service. Almost all reputable online jewelry retailers have customer service representatives reachable by phone, e-mail or online live-chat. Ask about their return policy (30-day return policies recommended), their certification policy (all diamonds should come with a GIA or AGS certificate) and any type of warranty (how to they cover shipping damages, losses, etc). It is very important that you feel assured of quality of the site's products and the high level of customer service.

Next, educate yourself. Make sure you have a vague idea of diamond pricing, gold pricing and general jewelry pricing. Take a look at other websites, shop around, and make some notes. Narrow down your search and find the product that fits your tastes and your budget.

Well, all you have to do now is click and buy! If you've done your research you'll be in a win-win situation. You will either have saved plenty of money and time on a fabulous item, or you will be welcome to exchange or return whatever item arrived that didn't meet your precise expectations. Once you're armed with these tips and suggestions, consider buying your diamond jewelry online. You might find it to be a surprisingly rewarding experience!