PPC, which stands for pay-per-click advertising, is a form of internet advertising that is used on search engines, advertising networks, and content websites, such as blogs. PPC has proven to increase business’ exposure and sales online, and many businesses are moving away from traditional advertising completely. Google was the first company to launch PPC advertising, which quickly led them to become the number one search engine. The founders of Google were successful in discovering a way to deliver advertising to their huge audience without being intrusive. PPC is a very effective form of advertising because of the sheer number of people that are exposed to the ads. In contrast, television ads receive far less exposure so their effectiveness is limited.

One of the major reasons why PPC is so efficient is because it only displays ads that are relevant to the interests of users. For example, Google only displays ads that are related to the search terms that the user has entered in their search engine. As such, PPC effectively reaches the target audiences for particular ads. Not only is PPC highly targeted and specific, it also remains affordable for advertisers. Advertisers only pay each time someone clicks on their ads. As a result, advertisers can improve their branding and visibility with PPC ads, whether users click or not.

Since the internet runs 24/7, all around the world, businesses can gain great exposure by utilizing PPC advertising. There are no limits to time and region if you advertise with PPC. So, for businesses that seek maximum exposure for minimal investment, PPC advertising is the way to go.

PPC can be combined with SEO. Although having your site rank highly for targeted search terms is very valuable, doing so with multiple search terms is no easy task because of the amount of competition that exists out there. If you use PPC advertising, on the other hand, your site can rank on the first page of search engine results for practically every relevant keyword there is. Achieving this kind of reach is very powerful because it validates your business’s credibility in the eyes of searchers and it makes your website much easier for prospects to find.

PPC is not only a highly effective form of advertising for businesses; it is also very pleasant for prospects. Traditional advertising is very in-your-face and interrupts whatever you’re trying to do online. Conversely, PPC advertising blends in with search results and only displays ads that are relevant to whatever terms users are searching for. PPC doesn’t interrupt the user search experience in any way. In fact, it complements it.

Google’s PPC advertising model grew very rapidly and is now the most popular form of online advertising. Advertisers love it because they only have to pay when users click on their ads, and users like it because it complements the search experience without being intrusive. Advertisers are more than willing to pay large sums of money for PPC advertising because a percentage of those who click on their ads will place orders on their websites. Generally, the amount of revenue they make from these orders far exceeds the amount they spend to place PPC ads.

Another benefit of PPC for advertisers is that it is easy to track and measure the results of campaigns. Other forms of advertising do not provide nearly as much feedback, making it difficult for advertisers to determine how effective their ads are in generating sales, increasing brand awareness, etc. Even slightly tweaking the copy of your PPC ads can dramatically alter results. Constantly altering and testing out your campaign will help you increase sales. Analytics campaigns help you determine which ads are most effective and what you can do to improve the results of various campaigns.

Tips for Launching a Successful PPC Campaign

PPC advertising gives businesses greater control over their ads. Gone are the days of relying on an advertising company to create and display ads for your business. With PPC, you can take over the reins and run your own campaign. In fact, many CEOs run their companies’ PPC campaigns. However, if you plan to run a large campaign, it’s important to manage it well because a badly run PPC campaign can cause you to waste thousands of dollars.

In order to run a successful PPC campaign for your business, make sure to plan it well before launch. You need to develop a keyword strategy and set up an effective visitor analytics program. Through careful tracking, you can determine which keywords are not effective and filter them out in order to improve ads for keywords that perform well.