When it comes to making an info-product, there are 2 types of approaches to choose from. It's either you be creative or innovative. Creative means, you examine the market and come up with a good solution.

Basically, using your brain to think of how your info-product can solve the existing problem of what the market is having. Like, if you know that there are a lot of individuals having a problem about writing a salesletter, you come up with a salesletter generator software.

Or let's say, if you observe that a lot of individuals are trying to set up their joint venture's details, you can produce a joint venture profile software. In effect, you'll be the first individual to sell in the market. Make sense?

Although if you want to lower your risk of failure and make money fast, I'll choose to be an innovator. Observe the existing products available to fulfill the demand of a market. Check how good the sales volume is. Then, I'll be an innovator to supply superior solution or tap on the existing opportunity.

Not sure what this means?

Let me explain ...

If you happen to see that there are a number sales letter generator software right now in the market, it's because there are a number of innovative marketers. PayDotCom, a somewhat new company, is an added example of an innovator market that provides the same service as Clickbank.com

PayDotCom was create after the company Clickbank.com was created Clickbank.com was the first website that provides credit card processing service with built-in affiliate tracking program for online marketers to use. Currently, there are new innovative marketers that have produced an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, etc.

Innovative marketing doesn't limit to imitating what is successful and trying to be superior, bigger or cheaper. That's a very narrow observation on how to earn money which will eventually fail. {Just|Simply] by adding these 2 additional ingredients in it, you'll modify the whole profit model:

1. Finding an angle

Looking for an angle means positioning yourself different from the pioneer. For example, Clickbank.com is a success. Nevertheless other affiliate tracking tools that did not have a built-in credit card processor were very successful too by joining with third party credit card company. PayDotCom is also another good example of this for they solve the core problem.

2. Complimenting with the pioneer

Produce an info-product that can ride on the existing successful market. Let's take Clickbank.com as an example for discussion purpose. There are various new tools made to enhance the convenience of using Clickbank.

Examples are: Software to handle your Clickbank.com affiliates; Software to pull-out your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is integrated with Clickbank ID;Video tutorials on how to setup Clickbank.com account; and so much more.

See what's happening on the internet.Make a decision whether you want to become a creative or innovative marketer. Then, ACT NOW!