Nowadays new and innovative ways are coming to market for communication. One most popular means is by SMS. It is the short form of short messaging service. You can send SMS from one mobile to another mobile. A new technology has been invented in which you can send SMS from internet to mobile. This can be done both from paid sites and free sites. But you cannot send SMS from a mobile phone to the internet site. The popularity of SMS is increasing so much that this facility is now also available in landlines. Normally an SMS is of 160 characters including spaces. SMS was created as part of the GSM (Global System for Mobile communications) Phase 1 standard.

The first SMS was sent in 1992 from a computer to Vodafone GSM network in UK. The concept of SMS and emailing is same. In emails you can store the messages in the inbox, can read it later on and can also forward it. Same is the case with SMS. You can store and forward the messages. SMS marketing is a powerful tool using which you can make people aware about your business.

Market for SMS is increasing day by day. The most important thing is that SMS is totally free. SMS is helping a businessman to help them in making their business famous. And in this way their sales are increasing which in turn increases the revenue. It is making the life of many people easier so it is an important part of life. It is a powerful strategy to make people aware of your business and keeping the existing customers satisfied with your services.

If you want the list of the contacts of the people or do not have time to send SMS to thousands of people then you can seek the help of the companies which work in the field of SMS marketing. These companies take a little price and send your SMS to large number of people. They have the database of all the phone numbers. Some companies keep a limit on the characters that are to be included in one SMS. But there are many other companies who do not keep a limit on characters. But they charge a little more per SMS. You can also search the sites on internet which send free SMS and can send your SMS from there. This will be totally free but you have to do a lot of work. The main advantage of sending SMS is that they are received instantaneously and you can see results in just one day.

Not only SMS you can also send emails using these companies. These companies have the list of email IDs or you can give your own email IDs. They can also send the SMS to the phone numbers attached to the email IDs but they do not disclose any phone number to anybody. You can do this work at your own but it is recommended that to save time you should take the help of different companies.

You can also send emails using these companies. They can use your list to send the messages and can also import your list of email addresses. You can also opt to send SMS so the persons whose email IDs are with you but no phone numbers. These companies will send SMS to the people with email IDs but they do not disclose the phone numbers.

Everyday more than 3 billion mobile devices are used to do SMS just for marketing purposes. This is because SMS is becoming the best and the fastest way for marketing. This marketing tool gives a great exposure to the products and services. For promoting your business you can include discounts and special offers.