If you are an ecommerce owner or are selling any form of digital product online it is time you start to optimize the performance of your traffic. Mizzen Media has developed a program targeted specifically to premium online shopping cart merchants.

There is an elephant of opportunity within most online stores which typically is over looked. Shopping cart abandonment occurs in up to 85% of customers attempting to purchase a product. Every merchant should have a well developed sales strategy in place specifically for this group of lost customers.

When a program is developed with the indecisive/shopping cart abandoners in mind, remarkable lifts in revenue and profits occur.

Firstly you have to ask yourself, what is the shopper who abandons your site thinking? Understandably some shoppers will leave due to the merchant not having the appropriate product which they are looking for. These sales cannot be saved.

Another significant segment however are what we call the interested procrastinaters. This group is genuinely interested in the products the merchant is selling, but are currently in the browsing phase and are not motivated to pull the trigger on the sale. Without something which jumps out and grabs this shopper's attention, this person will browse off of your site into your competitors and will essentially become a lost customer.

A program must be devised which directly targets this group. Mizzen Media has created one of the most effective programs available which uses an automated sales personality to provide incentives laser targeted to this specific customer segment. Through the use of a one time offer the procrastinating customer receives an offer which motivates them beyond their own procrastination saving a sale which otherwise would have been lost.

If you are a merchant and currently do not have a program targeting interested procrastinators a good place to start is contacting Mizzen Media and asking about their Instaconversions program. They tend to be quite selective, but if your site qualifies they will work closely with you in a long term capacity to optimize your current traffic lifting your conversions and increasing your bottom line.