Some experts believe that Expo Logistics is a "hidden" in the event a great opportunity, not only will contribute to regional economic development, but also boost the general logistics enterprises a good opportunity for brand success.

Shanghai had all sorts of preparations. The success of the Shanghai World Expo as a security key held in the Expo in Shanghai logistics long rise to the relevant departments attach great importance. To this end, the positive development of a number of measures in Shanghai, to meet the huge logistics during the Expo, traffic demand. Some experts think that the Expo Logistics is the "hidden" in the event a great opportunity, not only will contribute to regional economic development, but also boost the general logistics enterprises a good opportunity for brand success.

Logistics "cake" attractive

As one of the Olympic logistics evaluation, the Expo is like a logistics attractive "big cake", the speed in Shanghai logistics industry and the relevant regional economic development.

Shanghai is located in the heart of the Yangtze River Delta region, Shanghai World Expo will be held, will give a benefit to the region. In particular, the Yangtze River Delta region’s businesses have long since Expo optimistic the logistics of this big "cake" of potential business opportunities, and actively involved.

Recently, the Automotive Group Co., Ltd. Zhenjiang speeding from the fierce competition, won the project of Shanghai World Expo refrigerator car orders. Shao Wei, general manager of the company said, they aimed at the Shanghai World Expo has been a long time, just this one project on track for two years. The reason why so much of hard work under, Shao Wei explained that for a period of 184 days of the Expo, more than 7,000 people are expected to flow, to ensure that meat, eggs, vegetables, dairy, West Point, as well as drugs, blood products and other supplies needed large number of refrigerated transport equipment, is expected to form more than 40 billion "cold chain logistics." Zhenjiang speeding Automotive Group won the project, will effectively enhance the involvement of Zhenjiang, on the promotion of local development related areas has a positive effect.

Some experts said that the Yangtze River Delta region’s economic activities have become industry chain, enterprise clusters, the logistics for the service is good foundation for the Shanghai World Expo. According to data prediction, from 2004 to 2010, during the Shanghai World Expo, the Shanghai World Expo will be an average annual GDP growth has about 2% increase in GDP in Yangtze River Delta pulling 316.128 billion yuan, of which GDP in Zhejiang and Jiangsu accounted for pulling capacity 21.6% and 18.3%. Preparations for World Expo Shanghai will be the promotion and the surrounding Yangtze River Delta and a formidable force to promote the regional economic, logistics development into a new pattern.

In addition, shipping and aviation market, but also due to World Expo and become prosperous together. Yangtze River Delta region that the shipping industry, shipping and strength, is a major feature of the Yangtze River Delta region. Expo Logistics shipping logistics for Yangtze River Delta region economy to create more incremental, also expected to be the catalyst and the propeller, the logistics of shipping for the Yangtze River Delta economic transformation and upgrading of further coded for the coordinated development of regional economic integration to power. In order to meet the World Expo, the major airlines have early access to the state of readiness to fight for more market resources.

Changes in logistics patterns

Logistics is to protect the Expo one of the key to success. By then, a lot of food, beverages and other living supplies timely delivery, exhibits, activities and other items can install in place, directly related to the daily 400 000 ~ 60 million visitors to the Expo experience, impression. with the crucial period of the Expo work, logistics work will begin to accept greater challenges and tests. Recently, the Shanghai Entry-Exit Inspection and Quarantine Bureau said Xu Jin in mind, the World Expo in history as the largest event, the Shanghai World Expo exhibition logistics are expected to reach 172,000 TEUs for the construction of the entry pavilion nearly 25 million cubic meters of cargo traffic meters, exhibitors about 70 million people. To this end, Shanghai efforts to improve information work, the full implementation of electronic monitoring video surveillance systems, has closely related to the Expo’s 135 export companies, port port monitor inspection point and the important place to install 540 "global eye" camera device, real-time monitor trends and traceability of information logistics.

Reporter learned that, in order to prepare the World Expo in place the logistics work, Shanghai in the "15″ will be entered during the state of readiness. Related departments told reporters, "15″ period, the preparation of the logistics industry in Shanghai, development planning, transport infrastructure, customs clearance-based platform to have made great progress, and completed a major transportation hub network node construction. "Eleventh Five-Year Plan" period, Shanghai summing up the "15″ on the basis of development, further development of the logistics industry in Shanghai plan to require a comprehensive logistics services to enhance its soft power. Among them, special emphasis should be combined with the city’s economic development and the characteristics of an international metropolis, will be the development of urban distribution logistics as one of key projects.

Turning attention to the logistics on the Expo Shanghai, many people in the industry believe that logistics will not only affect the experience of visitors to the Expo, the logistics of the change in the overall pattern of Shanghai, will play an important role. By then, Shanghai’s taxi, bus rental, metro and transport logistics and other ground transportation will benefit.

To solve the traffic pressure

During the Shanghai Expo will flow, such as weaving, for such a large group to provide quality services, can not do without the support of the transport network. Optimization of transportation network of Shanghai World Expo will become an important part. This reporter learned that, before the World Expo, Shanghai Metro will reach 420 km, when the World Expo in Shanghai will be half of passenger rail transportation to bear.

CPPCC Vice-Chairman of Shanghai Zhou Taitong said that Shanghai has five rail lines can reach the Expo Site. Capable of taking about 50% of the Expo passenger, per hour during peak periods to meet 100,000 visitors arrived by rail way Park. Direct service station total 12 parks, which focus on service stations 5.

Zhou Taitong said the Expo will be held before the Shanghai urban rail transit the entire network will build 11 rail transit lines, with a total length of about 420 km, the station is about 280, operating vehicle about 400, forming the "four vertical and three horizontal component of multi-ray" of the rail transport network. Average daily passenger traffic is expected to reach 600 million, accounting for City in 40% of total passenger traffic volume.

In addition to the Expo Metro will play the main force of traffic, the ground transportation system will also play an important role. Previously, the Shanghai traffic department had predicted during the Expo Transit vehicles may travel to reach 7.8 million daily vehicle trips, traffic large density. Therefore, the Shanghai public transport system was optimized to enhance the operational capacity of transit systems to ease the heavy traffic pressure.

To fully address the complex transportation environment during the Expo, "Shanghai World Expo transportation security plan" recently introduced to further refine the traffic measures. Under the program, during the Expo, the Expo focused on the traffic in the buffer zone will be set up to protect the Expo Line, bus, group bus and other vehicles quickly reach the park intensive. In the buffer zone, set the protection channel 194 kilometers of the Expo, including the road in the Link, and set only to allow vehicular traffic of the World Expo Expo Pass lanes, 90 km; in the central city setting allows only the Expo permit passage of vehicles and buses 104 km bus lane, and in the South, South Xizang Road traffic flow according to tidal conditions, set variable Drive, to improve road traffic efficiency. In addition, to ease the control zone set up on the surrounding road network of parks in the central city for the additional 62 one-way street, of which 31 parks around the new, improved microcirculation of the road around the park, to arrive at the border control zone vehicles rapid evacuation of the channel.

Brand success

January 12, Sinotrans CSC World Expo in Shanghai will start to mobilize the logistics project, announced the full launch Expo logistics project, officially opened the Shanghai World Expo will provide logistics support for the regiment. Expo designated as the first logistics company, Sinotrans CSC World Expo will provide a full range of logistics services. According to sources within Sinotrans, the end of last December, has been upfront with the Expo more than 50 exhibitors of the participating countries the chief representative of the appointed agents, show troupe package side, suppliers and other links, 300 total marine cargo operation I TEUs, about 8100 cubic meters; a total of nearly 5000 kilograms of air cargo. To better serve the World Expo, Sinotrans particular, the formation of professional teams, resource protection, also in full support.

At the same time, Trans-Link International Forwarding, Air Sea Logistics several designated Shanghai World Expo are also eager to act, by analyzing the market, develop programs, etc., full-service logistics in the Expo. Shandong delivery, Rongqing logistics, Zhenjiang speeding and Shanghai Automotive Group Co., Ltd. more than logistics company is also actively involved.

The industry believes that the difficulty lies in the logistics Expo, which is not entirely normal under the logistics demand, but has a strong dynamic, testing the company’s emergency response capacity. Moreover, the Expo on the distribution logistics, transportation of time-critical, participants must be precise. In response, the Pan-Union official said international freight-related identity. He believes that during the Expo to carry out every day in a very short time required to complete all the required distribution of work, it needs to staff and is equipped with the personnel to achieve maximum operational efficiency. If the delay or error, further "remedial" in almost no time, which will seriously affect the distribution tasks. Therefore, improving the operational efficiency of the logistics to ensure smooth progress of the Expo.

Experts pointed out that the logistics involved in the business Expo operational capacity, raise considerable challenges, enterprises need to continuously enhance its business capacity can easily deal with. Based on this, the logistics involved in the Expo, but also companies to complete the process of self-improvement. This achievement is a good business opportunity for the brand.

However, experts have pointed out on the Olympic Logistics, the logistics of the Olympic Games "cake" is great, but most resources are occupied with foreign logistics companies, domestic logistics enterprises are only pushing boundaries. This time the Expo as an attractive business opportunities in the logistics, how deeply involved in domestic logistics enterprises still have to ponder. In this regard, a logistics company said that compared with foreign logistics enterprises, domestic enterprises really great disparity in strength. But as long as the outstanding business operating characteristics, and play properly, will be able to occupy a place in the Expo Logistics.