Loan officers and mortgage brokers that are on the market for mortgage leads should make it a point to find out exactly where the mortgage lead company acquires their mortgage leads. It can make all the difference when it comes to the return on your investment.

Before you invest with a mortgage lead company, take the time to research them. Not only should you read their entire web site, most importantly the terms and conditions, but you should also pick up the phone and speak with someone in customer service or the sales department.

Find out exactly how they acquire their mortgage leads.

This is what you will want to hear if you want to receive fresh quality mortgage leads.

You will want to hear that the mortgage lead company that you are considering acquires their leads through web sites that they own and operate. This type of mortgage lead company can pretty much guarantee the delivery of fresh quality leads.

If you find the mortgage lead company that you are considering acquires their mortgage leads through third party vendors than move on. These mortgage lead companies are recycling mortgage leads at a profit and who knows how many times that third party vendor has sold the leads.

I am sure that you are familiar with the pain of having a customer tell you that they have received dozens of calls or that they closed on their loan weeks ago.

Also, stay away from the mortgage lead company’s that bribe their customers to apply on line for a mortgage by offering free gifts such as gift cards to home stores.

You will quickly find out that these customers are more interested in the gift card than they are the mortgage and you will see your money go down the drain.

Customer service is another thing that you should take into consideration. When you call the mortgage lead company for information on the leads, how are you treated? As a potential customer or as a statistic?

If you are treated badly, than it should be safe for you to assume that their product will be bad as well. Or, consider the treatment you will receive should you have to ask for a refund.

To sum it all up, where the mortgage lead comes from can play a major roll in the number of applications you will get and the amount of loans you will close.