Using an internet article marketing strategy with your online business will not only help in building credibility for yourself, it will also help to increase website traffic for your site. Internet article marketing is basically writing short articles, usually under eight hundred words and submitting them to online article directories. By doing this, you will notice that your rank with the search engines will increase, which simply means that people searching will locate your site easier.

Of course, this will depend on the keywords that you have chosen. The keywords that you need to use are basically the search terms that people use when searching for information with the various search engines. For instance, let’s say that I wanted to buy a home in Chicago, I would simply type in the search term, "homes for sale in Chicago".

Did you notice that the search term is more then one word, in fact, it is five words? This is called a keyword phrase or long tail keyword. Now, if you happen to be a realtor in Chicago, you would use a keyword phrase like that in the articles that you would write. You would use the keyword phrase in the title, the summary and the body of your article and let it flow naturally in your writing.

Now, contrary to what you might have already heard about keywords, your keyword research strategy is considered very important. Keyword research is probably just as important as any other aspect of your online business. Without it, your website or blog is going to suffer from a lack of visitors.

You also need to understand that internet article marketing is not just about writing and submitting articles to directories. It is also about providing content for your website, and fresh content as you probably already know is extremely important, especially if you want to increase website traffic through the search engines.

You also have to remember that any articles, whether you use internet article marketing to submit to directories or for use on your website or blog must have keyword phrases. Articles or content for your website that do not utilize keywords are practically useless. The reason is that there are literally hundreds of millions of web pages on the internet today and unless you can give the search engines a reason to bring up your web page content, nobody will ever find it.

That is why you need to spend time and concentrate on your keyword research. By finding the right keywords that work with your chosen niche topic you will then be able to increase website traffic. So, one of the most important elements that you need to increase website traffic and greatly improve your sites online presence is through keyword research.