When it comes to making an info-product, there are 2 types of tactics to choose from. It's either you be creative or innovative. Creative means, you observe the market and come up with a good solution.

Basically, using your brain to think of how your info-product can solve the existing problem of what the market is having. Say for example, you realize that people have a problem with writing articles, then you put up something like a rewriter software.

Or let's say, if you know that many people are trying to organize their joint venture's details, you can generate a joint venture profile software. In effect, you'll be the first individual to sell in the market. Make sense?

However if you want to lower your risk of failing and earn cash fast, I'll want to be an innovator. Observe the existing products available to fill the demand of a market. See how good the sales volume is. Then, I'll be an innovator to supply better solution or tap on the existing opportunity.

Not sure what this means?

Let me explain ...

One may have realized that there are a variety sales letter generator in the market, this is because of the innovative marketers that are making them. Another case of an innovator marketer is the somewhat new company called PayDotCom that gives similar service like Clickbank.com.

It was created successfully following the creative company called Clickbank.com. When it comes to giving credit card processing service with built-in affiliate tracking program, Clickback.com was the first to provide such. Presently, there are more innovative marketers that have created an affiliate tracking tool that can be incorporated with other credit card processors like Paypal.com, 2checkout, authorize.net, and so on.

Innovative marketing is not just about copying what is successful and trying to be better, bigger or cheaper. That's a very narrow observation on how to be profitable and it will normally fail. You will modify the whole profit model by adding these 2 ingredients which are as follows:

1. Finding an angle

Finding an angle means positioning yourself unique from those who made it first. Take for instance, Clickbank.com is a success. However other affiliate tracking tools that did not have a built-in credit card processor were very successful as well by integrating with third party credit card company. PayDotCom is also another good example of this for they solve the core problem.

2. Complimenting with the pioneer

Make an info-product that can ride on the existing successful market. For discussion purposes, let's take for instance Clickbank.com. There are a lot of new tools made to improve the ease of using Clickbank.

Examples are: Software to manage your Clickbank.com affiliates; Software to extract your Clickbank sales report into a Microsoft Excel file; Software to create Clickbank.com search engine tool that is integrated with Clickbank ID;Instructional videos on how to setup Clickbank.com account; and so much more.

Check out what's happening on the internet.Decide if you want to become a creative or innovative marketer. Then, ACT NOW!