Every online business venture in order to be a success needs certain components or they will not survive let alone succeed. In fact it would be fair to say that the larger these components are the greater the chance for business success! It matters little what you may be promoting, your business stands little chance of surviving when you are marketing on the internet if significant effort is not placed on 3 areas.

Here are the 3 areas or stepping stones you will need to develop when working online if you have any aspirations for business success!

Targeted Traffic

When working online a top priority is to always work as efficiently as possible. Time, effort and costs are factors you need to monitor to help you increase this efficiency therefore you only want to promote to those most likely to make a purchase. The more targeted the traffic you generate is, the higher your sales conversions will be. By spending time, effort and money on any other type of traffic will only serve to increase your efforts and frustration while decreasing your profit margins.

Build a List

The need for building a list of people who have shown an interest in what you promote makes sense from both a cost and effort standpoint. Generating traffic takes time and money so why repeat your efforts if you do not have to? By capturing the contact information of people who have visited your site you can now stay in touch with them by investing little effort. When marketing on the internet it is always wise to think in terms of repeat sales to existing customers since this is easier than making the initial sale. Having a list allows you to do just that thereby increases your chances for business success.

Build a Relationship

Once you have established a means of contact with 'interested' people, now is the time to develop some type of relationship with them. Learning to 'connect' with people and providing a service will allow you to more easily convert these people into buyers. Supplying your list members with useful information on a regular basis is a great way to build a relationship and the trust you will need to promote effectively to them. Remember to treat these people like people and not a source of income! Having a good relationship with your list members is very definitely one of the biggest assets your business can have!

No matter what type of business venture you may be involved in when marketing on the internet, there are 3 very important components you will need in order to succeed. As you can see from our discussion above, these components involve the only variable needed for business success, and that is people. When working online do not let the technology fool you, people should always be the focal point of your efforts! By attracting the right people and developing a relationship with them, you are building the foundation to a bright and profitable future!