Using Social Media to boost your affiliate program
- Author Alan Cowgill
- Published February 5, 2011
- Word count 1,569
I am sure that all of us, at one point or another have heard
about Social Networking, but perhaps you just are not 100%
positive of what it means or how to use it to your advantage.
In the context of promoting your affiliate program, social
networking is the grouping of like minded individuals who share
and discuss a common subject. The internet is filled with,
literally, millions of people who are interested in meeting
others who share this common interest in order to build
friendships and social or business relationships.
The best place to do this online is at Social Networking
websites which for the most part use article postings and forum
discussions. A key point to remember here is that there are
very strict rules of etiquette and you can be banned from the
website for violating them. In order to avoid violating these
rules you should keep your social networking limited to article
posting and if you decide to get involved in a forum never ever
market anything; just merely post a link back to your blog
underneath your signature in the forum.
So let us take a moment to look at article postings first and
then forum posting and how we use your blog to your advantage.
Article positing is just what it says. It is the process where
by you find relevant websites where you can post your articles
about how to invest in real estate. When you post your articles
you want to make sure that the information you provide is good
and viable information; not sales copy! Posting sales copy
will get you banned and this is not a good thing.
One of the best websites where you can start posting articles
is www.ehow.com. This website is free and has great traffic and
more importantly ranks highly with search engine spiders. This
is important to you because having websites with high rankings
linking back to your blog provides you with high rankings by
the same search engine. This works to your advantage by
increasing your ranking on the search engine results page. The
higher the ranking the more traffic you are likely to get. The
more traffic you get the more programs you can sell. It is a
simple matter of the law of averages.
At the time of the writing of this newsletter there were only
63 articles, on EHOW, on how to find real estate investors. So
first things first; you are going to want to create an account
and make sure you create a great profile about yourself. You
should include a picture and as much detail as you can. The one
key factor here is to make sure that you include the fact that
you have a Blog and you invite people to visit your blog and
include the hyperlink in your text!
Next, write an article. Use the information in the e-book to
give you some ideas. Make sure to visit EHOW first and read
some of the articles already posted to get an idea of how and
what you should write. Once you have written your article EHOW
provides you an opportunity to list the resources that you used
to create the article. In this section you will list your
affiliate link, a link to the free e-book and of course the
link back to your blog! Simple and easy and fun! By the way,
did I happen to mention that you can actually get paid by EHOW
for some of the articles that you write? So posting articles
will not only help you promote your affiliate program, it will
also help you earn a little money on the side. My
recommendation is that you post as many articles as you can!
Always making sure that you complete the resource section
There are countless websites like EHOW where you can post your
articles. Also, you don't have to keep writing new articles.
You can actually just post the same article you just wrote in
different websites. If you really want to get creative and have
the funds to invest, you can use article submission robots to
submit articles for you. Again, the decision is totally up to
Next, we will talk about forum posts.
Out on the internet there are literally thousands of forums
where people gather to discuss what ever is on their minds at
the time. What we want to focus on are those forums where
people gather to discuss real estate and real estate
investing. At the time of this newsletter there were over one
million of these forums on real estate investing.
Take the time to do a little research and find those forums
that have good traffic and a high number of people posting on
the forums. A high number of people posting means you have a
high number of people actually reading the posts.
Next, once you find a forum that meets the above criteria you
want to drill down on the forums until you find a subject
matter that you would like to comment on based on the
information you learned in the e-book. For example, on one of
the forum sites there is an entire section dedicated to the
"art of real estate deal making." Underneath that is the forum
post "Seeking Financing, Money, or Loans." Sounds like the
perfect place to make some commentary based on information
found in the e-book.
Now when you are making a forum post you want to make sure you
follow all the etiquette rules. Don't get banned for making a
simple mistake. The key here is to post relevant and viable
information. Make it so that people want to read it. Another
good point is to be controversial so that people will start
getting involved with your post and talking about it. For
example, you might want to say something like the following;
I would have to disagree. I think it is a terrible idea to go
to a bank for the money you need to fund a real estate deal.
They take to long and if you are an investor they rarely, if
ever, give you the total amount of money you need.
Furthermore, if you have more than 4 properties being reported
on your credit report they probably won't want to lend you
money at all.
I would have to say that by and large hard money lenders are
even worse. They charge an arm and a leg and are just waiting
for you to miss a payment so that they can take the juicy real
estate deal away from you to keep the profits for themselves.
The key here is to get people to get emotionally involved and
stir them up so that you can get them talking on your post.
The key point here is to keep with in the boundaries of proper
forum etiquette and to make sure that all of your posts have
your signature and underneath your signature your link back to
By having the link back to your blog you can then enter the
discussion at a later time by saying something to the effect
Look, I am sorry that I made some of you upset but I have a
blog where I go into detail on why I think that banks and hard
money lenders are the wrong choice. I explain my position and I
even take the time to point out what I feel is the better
option for securing the monies I need to make my real estate
Feel free to visit my blog, or if you prefer I would be happy
to cut and paste my argument to this forum.
Notice that you are again leveraging information to your
benefit. Now you are giving them a choice, generating traffic,
and stimulating a conversation. Of course the key here being
that you have taken the time to actually create a blog post
containing the information you discuss; again this goes back
to the salient point that you have to have a great Blog!
Lastly, at some point during the forum discussion or perhaps
even in your blog post that you created you mention the fact
that you learned all this from me! You now leverage me as the
expert and mention the fact that you have a free e-book that
discusses in detail your argument and that they should visit
you blog to download. Hopefully this will generate traffic and
the more animate of the bunch will probably even take the time
to make some entries on your blog.
A key point to remember is that you never "market" or try to
"sell" anything on a forum or in an article posting. Your Blog
should do that along with your email distribution list.
Remember, the objective is to leverage information to get
people to visit your blog, read your emails, and download your
e-book. The selling and your success will take care of itself.
Best wishes for your success
E. Alan Cowgill
PS. Take the time to visit and read some forums you are
interested in before you start posting. This will allow you
the opportunity to get to know the group and their particular
likes and dislikes so that you don't make a mistake and
alienate the group you are trying to market to.
For a free CD go to www.PrivateLendingMadeEasy.com
E. Alan Cowgill is the owner of Colby Properties, LLC. and President of Integrity Home Buyers, Inc. Since 1995, Alan has bought and/or sold hundreds of single family and small multi-family investment properties. His home study system, 'Private Lending Made Easy', shows others how to find private lenders for their very own real estate business.
His website is http://www.ALANCOWGILLSTORE.INFOArticle source: http://articlebiz.com
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