Tips to Remember with Online Classified Advertising
- Author Janise Majette
- Published April 15, 2011
- Word count 510
Online classified advertising is all about timing and publishing the right ads. Publishing these ads online is much like getting them into offline newspapers except that you can reach a larger audience. Succeeding with online classified advertising takes a while and requires consistency, which is why many internet marketers aren't successful with their ads. This article will look at three distinct but simple strategies that will help you improve your results and ROI.
The degree of exposure of your ads to your target market is critical, which is why you need to post ads regularly. Make sure to abide by the terms and conditions of the classified sites and also try to post ads as often as possible, especially on weekends. The amount of success your ad has depends on how often it appears online. There is a lot of competition right now and if you want to stand out of the crowd you need to be prepared to take action regularly.
You also want to consider including pictures in your ads because it will make them more attractive. There is a catch, though, because you can end up bringing down the response rate if you post inappropriate pictures. So you need to ensure that the picture you are using is relevant to what you are advertising to give your prospects the proper idea.
This way, you will be able to make your advertisement appear more tangible. For example, if you're trying to sell a physical product then use a good picture of it, that clearly shows what it is. This isn't mandatory, though, because if you are selling a service you won't really need a picture as a logo will often be enough.
You need to focus on your highest performing ads and you can only find out which ones they are if you track and test them. When you test an ad, you test various elements, including the copy, the title and the way it is presented. Testing ads is vital to succeeding because if you don't test various ads you will never be able to find the best one. Finding out how an ad performs is what tracking refers to. You will be able to see the number of views your ad receives and what the CTR is. So, testing and tracking of the ad go hand in hand, without which it gets difficult to get the most out of your ads. This is what sets apart good advertisers from mediocre ones.
All in all, from the above article we come to understand that in order to get successful with placing classified ads online and actually getting a response, there are a number of things you need to keep in mind. What we looked at in this article is simple a quick glance at some things you should do and shouldn't do.
The advertising industry online is huge and sites like Craigslist have only contributed to its size. Testing new ads and tracking your results for better performance are critical to your success with online classified advertising.
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