A joint venture (jv) is an agreement between two or more parties or businesses. This agreement, usually short term in nature, details the distribution of goods or services and allows both parties to share in the profits or losses of the venture. Joint ventures are very powerful marketing techniques that are becoming increasingly popular with many Internet marketers.

Joint ventures are very effective for both selling a product and building a list. Using JV’s, you can launch your business to thousands of targeted customers very quickly, and the best part is that you can do it for FREE.

JV's are great way for you to quickly launch your product, even if you don't have a mailing list. By finding a few joint venture partners who like your product and have big lists in your niche, you can increase you income overnight. Some JV’s make thousands or even tens of thousands of dollars. Some of them even produce six figure paydays.

It is also a great way for someone new to the business to quickly gain credibility in their niche. If your product has an affiliate program, it can continually gain more sales and add subscribers to your list.

One of the most difficult activities regarding joint ventures is recruiting potential partners. The most successful Internet marketers receive numerous joint venture requests on a daily basis. Make a good first impression and stand out from the crowd.

Find high quality, high traffic sites in your niche and contact the webmasters. Contacting ezine owners is a great way to find JV partners. Always be personal in all your mailings to your potential partners. Never send an email to ‘Dear Webmaster’; these emails are deleted without being read. Do some research and personalize your offer.

Before contacting possible partners, make sure your product and website look professional. Make them an offer they can't refuse! Offer them really big commissions, offer to promote their products in your email follow-ups to your list, offer to do all of the work. The less work they have to do, the more likely they are to accept your offer. Provide a few sample emails.

Be specific in your initial offer; tell them the retail price and normal conversion rates. Tell them what percentage they’ll get and what price their subscribers will pay. You only have one email to gain their interest. Do the research and prep work; it will be worth your while.

By doing this on a regular basis, you are bound to find good partnership opportunities. And after you’ve completed the first one, you will be anxious to do more.