When using pay per click advertising to your advantage, the

keywords that you choose are extremely important. In fact, the

keywords that you choose to associate your ads with will have an

important impact on where they appear, as well as their success.

That is why it is important that you carefully choose your pay

per click advertising keywords. Below are a few tips that you

may find helpful.

One of the best ways to determine whether or not a particular

keyword or keyword phrase is good or popular is by examining how

much money they are selling for. When it comes to pay per click

advertising keywords, you will find that the best keywords are

the ones that go for the most money. Since it is impossible to

tell on your own how much keywords are going for or what their

current bids are, you will need assistance. This assistance can

come from a tool that is known as a keyword worth tool.

Online, there are a number of websites and tools that claim to

give you an up-to-date and accurate bid for a number of keywords

or keyword phrases. For the most accurate and up-to-date

information, you are urged to use the tool provided by Overture.

This program can be found by visiting

http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/.

With Overture’s keyword worth tool, you will need to enter in a

particular keyword or keyword phrase. To use this free program,

you will also have to successfully key in the verification code

provided to you. The results that you will be presented with

will include advertisements that are using those current

keywords, as well as how much those advertisements cost.

Researching a keyword’s current bid will not only help you

choose which keywords are popular, but it will also give you an

idea as to how much you will have to pay for advertising.

Although it is best that you determine the worth of each

keyword, or at least the amount of their current bids, you do

have another option. You can also research popular keywords

with tools that are known as keyword research tools or keyword

suggestion tools. These tools, such as the one that can be

found at http://www.digitalpoint.com/tools/suggestion/, allow

you to enter in a particular keyword or keyword phrase. You

will, in turn, get results that include the exact way that those

keywords were searched for. Each word or phrase will also be

listed in order, with the most searched for appearing first.

Both of the above mentioned resource tools are extremely

helpful, alone, but when combined they can provide you with

everything that you ever needed. For instance, if you first use

a keyword research or suggestion tool, you will get an idea as

to what keywords are popular and which ones are not. Once you

have a list of popular keywords, you can then use a keyword

worth tool, like the one mentioned above, to examine the average

cost of each advertisement. Since most of these tools,

including the two mentioned above, are free to use, there is no

reason why you shouldn’t at least give them a try.

As it was mentioned above, the most popular and effective

keywords or keyword phrases will be the ones that cost the most

money or the ones that have the highest bids. Although

associating these keywords with your advertisements will cost

money, it is worth every penny. You will find that most pay per

click advertising programs allow you to control the amount of

money that you want to spend each day. What does this mean for

you? This means that you can still participate in a pay per

click advertising program even if you are on a budget! With

something this easy, why wouldn’t you want to give pay per click

advertising a chance?

Checking the current bids of popular keywords is an easy

and effective way to make the most out of pay per click

advertising.