How to Beat the Affiliate Competition
- Author Karri Hull
- Published May 20, 2009
- Word count 589
Beat the affiliate competition? How?
Considered as one of the best and easiest way to earn money today, affiliate marketing is now becoming a more and more popular way for people to make a living. But as more people lose their jobs and the job market worldwide continues to plummet, the competition online is becoming ever fiercer. In order to succeed in affiliate marketing today, you need some ways to distinguish yourself from the rest of the affiliate marketers, in order to beat the affiliate competition. Let us examine three very important considerations.
#1. The first thing affiliates must do to be successful in sales, is to aim for high relevance, not high traffic. All aspects of your marketing campaign should be relevant to your audience and product. Use relevant keywords, ads and landing pages. You are much better off having1000 highly relevant keywords that each gets only one click/day, than one keyword that gets 1000 clicks/day. And often the difference between making a sale or not is a direct correlation of the relevance of your landing page. For example, when someone performs a search in a search engine, they are looking for the most relevant results. If someone does a search for "healthy homemade cat food" and you send them to a general page about cats, you would not be relevant enough. This isn't what they are looking for. Although the topics are semi-relevant, they are not PRECISE enough. The person wants information about cat food and doesn't want to search through a ton of cat information to find it! However, if you send this person to a page outlining the benefits of homemade cat food and places where they could buy it online, linking to your affiliate links, then you would be targeting your audience correctly. THIS IS CALLED LANDING PAGE RELEVANCE!
#2. Performing market research is a very important part of setting up a successful affiliate campaign, and is the biggest factor separating amateur affiliates from the professionals. If you want to know how to beat the affiliate competition, you must learn how to do proper market research, and how to apply your research to your chosen niche. This includes:
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Understanding purchasing trends,
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Projections and other important statistics,
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Who are your target audiences and what their needs are,
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How to perform cross promotions,
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Tools you may need
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And the best affiliate programs that are available.
Learning to research and spy on your affiliate competition to see what keywords are working for them will also help you to replicate, and improve on their results.
#3 Delivering quality information to your emailing lists is vitally important, and something that most people don't take the time, or know how to do, in order to beat the affiliate competition. Build a relationship with the people on your lists by learning how to write interesting and quality email that people will enjoy receiving and reading.
These are only three of the most important things affiliates must learn how to implement into their marketing strategies if you wish to beat the affiliate competition. The question is, how do you learn all that you need to know? Education, experience, idea sharing with other successful people in the industry, and skill development are the most important things that will determine the failure or success of future affiliates. Without these, making money online will remain a wish. Wealthy Affiliate University is the #1 affiliate training website on the Internet, and anyone serious about beating the affiliate competition would be wise to join.
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