Understanding the dark side of Affiliate Marketing

BusinessAffiliate Programs

  • Author David Caddle
  • Published March 11, 2007
  • Word count 536

While work at home moms are often the favorite target for Internet scammers,

website owners are a close second. You own a website and are possibly paying

a bit of money to keep the site running. Do you not wish you could make some

money with the website you work so hard to maintain? Imagine how wonderful

it would be if you could turn your hobby into a real business that would

not only pay for itself, but even offer you a few extras that could be put

to good use for the kids, or your family. To a webmaster, affiliate

marketing is almost always the answer to this dilemma. In and of itself,

affiliate marketing is a wonderful opportunity share in the profits of a

reputable company by displaying their links and banners, and allowing

interested parties to visit those sites and perhaps purchase a product. When

they do so, the company will often offer you a small percentage of the sale

as a finder’s fee.

Yet there is a bit of a seedy underbelly to the affiliate marketing industry

that will actually jeopardize your good name as a webmaster and will also

result in payouts that are pennies on the dollar. For example, have you ever

been surfing the web only to suddenly stumble across a website that touts an

amazing nutritional supplement that does it all? Weight loss for the

overweight, hair growth for the bald, an increased sexual stamina for those

lacking it and a host of other items are cured or corrected with a pill

after breakfast, lunch and dinner. These miracle cures are touted on the

website via a long list of testimonials, and you can almost always recognize

the feel of these sites simply by the long list of text they sport, the

varying fonts employed, and also the different colors these words are

written in. you may simply shrug your shoulders at such a site until – about

halfway down – you see a copy of a commission check the webmaster has posted

and suddenly he or she has your undivided attention. The check is small

enough to be realistic yet big enough to have you consider what you could to

with the money and how it could ease the tension at home from lack of

disposable income.

When you are hooked, the spiel usually involves a site owner who is so

successful that he or she has decided to take on two or three qualified

novices and train them to do the business as well. This involves selling the

miracle product to your friends and neighbors and then just sitting back and

waiting for the money to roll in. Additionally, you will need to post

banners on your website. What has just happened, in a nutshell, is an

affiliate scam that ties your success directly into a multi-level marketing

scheme. While your links will attract more interested parties to the

originator’s website, you are meanwhile alienating your friends and families

by the legal drugs you are peddling. This is not what affiliate marketing is

all about, and it is important that you understand the implications of your

putting links or banners of any business on your website.

David Caddle is a successful elottery representative and a member of the ‘Global Success Team’ who specialises in teaching others unique and modern ways of building their businesses. If you would like to speak to David or learn more visit:

elottery syndicate

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