Can New Plan Really Turn 95% MLM Failure Rate Into A 95% Success Rate?
- Author Charlie Wildish
- Published May 26, 2007
- Word count 813
How many times have you seen an affiliate system claiming to be 90% automated? Most affiliate sites automatically attribute your prospect as a sale to you, capture your prospect’s details, follow up with messages and so on. With a 95% failure rate at MLM businesses, different systems compete with each other to promote how automated they are, thereby “ensuring” that you can be one of the 5% that succeed.
All you have to do is get a steady stream of prospects to your affiliate website. However, this is where most inexperienced, or just plain “too busy” people fail – getting sufficient traffic. Much well meaning advice is given, including traffic exchange systems, writing articles, pay-per-click or ezine adverts. And what happens next? For too many people the answer is: very little! Traffic exchange systems are full of people trying to get you on their list who are not interested in being on yours; the internet is flooded with articles and advertising is an art that can cost you dearly if you don’t do it right.
A number of companies run advertising co-operatives, where members pay into a pool and an expert does the advertising on their behalf. This is a good option for inexperienced and busy people, as pooling the advertising money is cost effective and you have somebody experienced doing the work for you. However, having gotten your own downline, not all of them will join the co-operative and the majority will eventually give up. This is the second biggest problem for many network marketers - retention.
Nutronix International, a 7 year old debt free company claim to have the answer. They have created, “The Berry Tree”, and confidently they claim they can turn the standard 95% failure rate into a 95% success rate.
Nutronix have teamed up with Horizons Marketing, who work for Fortune 500 companies, often on a result only basis (no customers – no fee).
Basically, a portion of every Berry Tree members subscription will go into a pool for Horizons to use for advertising. It is like a automatic co-operative, using very high quality advertising expertise. Nutronix guarantee that even if you are inactive, Horizons advertising will bring you new downline members. However, the clever part is that your new members are also guaranteed to get their own new members too. That means that your new members are more likely to stay and you are guaranteed to get people on your second level.
Next, as the people on your second level are also guaranteed to receive their own members, so they are also likely stay and you are guaranteed to get members on your third level, (and so on it goes).
Nutronix claim that The Berry Tree was designed so that 95% of members would receive a commission payment in their first month, even if they are inactive. It should be noted that this first commission payment will not be as big as their monthly subscription (unless they are pro-active in personally sponsoring their own people). However, no other system that I know of guarantees paying inactive members anything, never mind 95% of them.
As the network get bigger and bigger, it usually get harder to fill out places on the bottom. However, as every new member automatically contributes to the advertising pool, so the advertising leverage of Horizons will continue to grow and grow. Therefore, everybody who joins and sticks with The Berry Tree should end up in profit, it is just a matter of time.
The Berry Tree is an 8 X 8 X 8 matrix, only 3 levels deep, with just $2 per head on people on your 3rd level. If you are inactive and rely on company advertising and overspill from above, your Berry Tree will take 584 people to fill out and make you $1336 per month. That is not the most generous of payouts for that number of downline members, but this will be offset by the number of people that actually stay in as opposed to quitting. Furthermore, once your second level is full, you are automatically given a second tree that starts filling out so your earnings are not limited. Also for those that are active, there are a number of additional bonuses that will rapidly boost your income.
Even if the payout is not the most generous, many people will join because they are virtually guaranteed to make money even if they are inactive. However, the irony is that this will in fact make it far easier to promote than other networks, thereby accessing additional bonuses.
So what of Nutronix’s proud boast to make 95% of its members successful? Well time will tell, but this plan has been cleverly constructed to specifically deal with the main reasons why most people fail: insufficient traffic and retention. It also makes it far easier to promote for that same reason. That in my opinion makes success far more accessible for people who are inexperienced or just too busy.
Charlie Wildish is an online MLM coach and founder of The ART of Prospecting (www.ARTofProspecting.ws)
To find out more about The Berry Tree, go to http://www.myberrytree.com/bt16253/
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