Affiliate Marketers are searching for ways to market their chosen products effectively and a way to do this is by using E-zine. The affiliate marketer must first know what this marketing tool is all about before they can make use of this tool for advertisement.

Ezine is short for magazine in the internet. Ezine advertising is placing ads in a newsletter sent to subscribers via email and the core subject and themes can be about any niche. At a point when a newsletter ( after being posted for some time in the internet ) has gained a certain number of subscribers that is representative of the global market, it is when the ezine publisher will begin selling advertising space to affiliates and online businessmen.

To obtain the maximum benefits of e-zine advertising, here are some tips.

• While other E-zines give links to other websites, some E-zines are in general delivered via email. To encourage its recipients or subscribers to have an active role, it is essential for affiliate to select e-zine that give external links to other sites. If the affiliates has signed up with a PPC program, the affiliate can arrange the link to be directed to the merchant’s website or lead to the affiliate’s website.

• There are twotypes of ezine ads: Solo ads which are more expensive and the Banner-like ads which are cheaper. One advantage of a solo ad is that you have your prospects attention unlike the banner-like ads where you will be competing with the others. The affiliate must look hard into his budget and decide which kind of e-zine ad will work best for his affiliate marketing business.

• Affiliate marketers must pay attention on the placement of the ads. Preferably, pick the top sponsor ads first because these are more visible to the readers and they tend to click more on these ads. The second best is the bottom ads. Avoid middle ads since readers tend to overlook ads in the middle of the article. The top sponsor ad is priced higher, of course. When the article of the newsletter is appealing, the reader will reach the end and find the bottom ads. Since the reader is through reading, he is more inclined to click on the link of the bottom ad.

• The reason that ezines is effective is that they are conveyed to a very targeted group of readers. The affiliate must find out from the newsletter’s publisher the topics of the succeeding issues to have an e-zine that targets a specific audience. Once the next issue is known, for example "vintage cars", the associate can select from among his products which is most related to the issue, for example, "car parts". An e-zine ad about another topic, such as "computer software" will be disregarded by the reader.

With these e-zine advertising guidelines, the affiliate can focus his attention on ads that will earn profit and avoid the ones that do not.