Author's articles

How Building Your Personal Brand Can Help You Escape from the Corporate World

By Susan Friesen · 2 years ago

Over the last few years, we’ve seen record numbers of people quitting their jobs. There are many different reasons for this, but undoubtedly, a big contributor is a growing entrepreneurial spirit and a desire to ...

7 Tips MedSpas Can Follow to Increase Website Traffic

By Susan Friesen · 3 years ago

How to Let Potential Clients Know About Your Website You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening. The phone ...

Tales from the Online Marketing Crypt #10: Playing the Dangerous Comparison Game on Social Media

By Susan Friesen · 3 years ago

Tales from the Online Marketing Crypt #10 The Truth Behind the Social Media Gurus They Don’t Want You to Know I’m sure we’ve all done it. Compared ourselves to the seemingly successful people that showcase ...

How to Optimize Your Website for Local Search

By Susan Friesen · 3 years ago

7 SEO Strategies to Optimize Your Local Business Website In the past year (has it really been a year since we first went into COVID-19-mode?!), we’ve heard a lot about the #ShopLocal movement. Especially over ...

Tales from the Online Marketing Crypt #9 : Why Cheap Websites Are More Expensive Than You Think

By Susan Friesen · 3 years ago

Tales from the Online Marketing Crypt – Vol. 9 Your Website May Be Under-Performing Because It’s Underpaid During one of my usual jaunts on Facebook, I came across a post where someone was making the ...

How We Rebranded, Redesigned & Redefined a Small Business

By Susan Friesen · 3 years ago

A Case Study on Innovative Sleep Solutions, Surrey, BC The team at eVision Media loves helping small business owners rebrand—from bringing website redesign ideas to life to increasing engagement on social media. It’s not only ...

How to Have More Inclusive Brand Marketing—Authentically

By Susan Friesen · 3 years ago

Add Diversity to Your Brand with Integrity & Honesty In recent years we’ve been hearing more and more about diversity and inclusion (D&I) in the workplace. The words “diversity” and “inclusion,” are similar, but they ...

Tales from the Online Marketing Crypt #8 - The Inconvenient Side Effect of the Shop Local Movement

By Susan Friesen · 4 years ago

What Local B2C Businesses Need to Focus on to Stay Open Since COVID-19 barged in on our lives, there’s been a lot of rallying on social media about the #ShopLocal movement. I’ve been on that ...

Your Guide to SEO Trends for 2021

By Susan Friesen · 4 years ago

3 of the Latest SEO Tips to Grow Your Website Traffic The end of each year is a time for reflection, both personally and professionally. One of the things I start to see in my ...

How to Have Clients Who Are Your Ardent Champions

By Susan Friesen · 4 years ago

Tales from the Online Marketing Crypt – Vol. 7 Showing Gratitude to The Uncle Toms of the Marketing World I’m certain every family has at least one of them in them. The rebel. The black ...

How to Add Festive Flair to Your Website for the Holidays

By Susan Friesen · 4 years ago

8 Simple Seasonal Website Branding Tips Are you decking out your home with holly, stringing lights on your porch and setting up Santa in your front yard? For many people, it’s time to start celebrating ...

Empathetic Marketing Lessons Learned from my Scythe-Wielding Days

By Susan Friesen · 4 years ago

Tales from the Online Marketing Crypt - Vol. 6 How to Set Yourself Apart as a Business Leader in Today’s Economy My Dad was, and still is, a practical man. Growing up, he would often ...

3 Easy Steps to Embrace Your Holiday Brand Voice during COVID-19

By Susan Friesen · 4 years ago

How to Differentiate Your Seasonal Marketing Campaign in 2020 When it comes to defining your brand it’s easy to get caught up in the visuals: the logo, the font size of the text, the imagery ...